Leading UX across multiple successful customer-facing experience launches. Responsible for project planning, stakeholder interviews, persona creation, journey mapping, design, launch and QA.

Day one design leader for a consumer-facing AI-powered mobile healthcare product. Responsible for leading design direction, testing, and implementation from the initial concept through the investor pitch phase.

Created internal and external experiences for a variety of pharmaceutical clients including external commercial sites and internal portals as well as complex dashboards and data visualizations for a variety of healthcare providers.

Successfully produced new design templates based on both internal platform requirements gathering and stakeholder research as well as extensive competitive and comparative audits with an eye toward IA and content strategy for different subject page types for the relaunch of the IBM.com web presence.

Lead UX across IBM.com purchase flows for external and internal users touching all IBM geos. This included product configuration, account creation, privacy settings, checkout, email communications, post-purchase product management and platform improvements that resulted in a 44% increase in revenue and a 20 point increase in NPS.Interlocked with the engineering team and offering management to deliver elegant front-end UI solutions to complex back-end engineering and legal challenges. Also functioned as user research lead, content strategist and synthesized qualitative and quantitative analytics.

Worked under the IBM Global Creative Director to successfully launched a living design pattern library used across the IBM org and agency partners. Implemented a user research and testing practice as part of a full redesign of the look, feel and functionally of a wide range of internal and external IBM.com and w3 pages.

Working with a small team to create a web presence for client. Conceptualization and execution from the ground up. • Initial stakeholder meeting and design brief as well as close communication with client• Labeling system analysis• Personas and scenarios creation• Focused competitive analysis• Mid-iteration usability testing• Paper prototyping• Layout design and wireframing• Creation of client deliverable• Final client presentation

• Listings copy creation and copyediting duties including copy for thomasnet.com• Database systems and editorial processes integration• Administrative duties including vendor and client workflows

Worked with a small team to redesign the BKFarmyards web presence. Incorporated existing content with new features• Initial stakeholder meeting and design brief• Labeling system analysis• Personas and scenarios creation• Content inventory and competitive analysis• Card sorts• Paper prototyping• Layout design and wireframing• Final client presentation and Q+A

• Assisted Senior Editor with tasks such as writing reader’s reports, drafting pass letters, copyediting, proof set review, creating proposals, drafting contracts and creating jacket design forms.• Assisted Production Administrator with photo research and rights acquisition and negotiation, created photo inserts, and application for CIP.• Worked with authors on research, indexing and deadline adherence.• Was responsible for general administrative duties, including expense reports, mailings and scheduling.

• Assisted a variety of editors with tasks such as writing reader’s reports, manuscript review, drafting pass letters, proof set review, creation of quote sheets and TI sheets and maintaining the film option list.• Worked as an assistant to the Publisher and Deputy Publisher and gained an overview of the book production process.• Was responsible for general administrative duties.