James Lawrence Email and Phone Number

Leading commercial and brand strategy for Pfizer’s premier hospital portfolio and a trio of key Takeda accounts, driving impactful growth and innovation across diverse therapeutic areas.

Engaged as a strategic consultant for time-sensitive pitches aimed at securing global agency partnerships for Boehringer Ingelheim and Novartis products/portfolios.

In my role at this US healthcare agency, I spearheaded the integration of B2C advertising principles into the creative process, driving innovative approaches to client projects. Concurrently, I provided strategic oversight for three global accounts with Janssen, as well as for Almirall and Advanz.My day-to-day responsibilities encompassed a wide array of strategic activities, including commercial strategy and platform development, value proposition creation, product positioning, pre-launch disease planning, persona development, competitive landscaping, patient journey mapping, facilitation of client workshops, HCP strategy formulation, brand and message development, sales training and operations, HCP interviews, congress creative strategy, and marketing effectiveness analytics.Moreover, I mentored a team of four junior-to-senior level strategists, nurturing their professional growth and fostering a culture of excellence within the agency. Notably, I successfully led the team to win three out of four pitches, showcasing our ability to secure and deliver on high-profile client projects.One standout achievement involved the development of a compelling pitch strategy for Janssen, centred around the innovative concept of presenting our brand positioning as a transitioning graphic novel. This creative approach, tastefully illustrated on PowerPoint, effectively conveyed the evolving emotional dynamics between patients and cardiologists in a clinic-based narrative format. By simplifying complex medical nuances within the indication space, this graphic novel not only showcased our deep understanding of psychology but also highlighted our ability to captivate audiences and drive brand preference through innovative storytelling.

Championed strategic direction for high-profile accounts including Aviva, Barclays, Barclaycard, and M+G, collectively valued at over ∑5.9m. Focused primarily on propositional development for advertising campaigns and broader brand positioning, revitalising accounts in need of creative inspiration.The strategic task entailed transforming complex financial services briefs on regulated products lacking clear Unique Selling Propositions into compelling and advantageous concepts. Among the campaigns tackled:During the gradual emergence from lockdown measures, Barclays sought to engage late digital adopters who had managed without access to their local branches. Recognising an unaddressed concern in the provided research, I identified the audience's underlying fear of being left behind by society. Consequently, a reassuring campaign was developed to showcase their existing digital activities (such as iPlayer, Zoom, and photo sharing), affirming their digital competency and encouraging adoption of Barclays' simplified banking app.

The Future LaboratoryFRUKTSCB | Havas London HH Global Over six years, I spearheaded strategy briefs for a diverse range of industry-leading clients, leveraging an extensive network of contacts to drive impactful projects. From translating future trends into actionable strategies for Spotify across six regions, to conducting overseas ethnography to inform SAB Miller's drinks portfolio in a dozen 'emerging markets,' my work spanned a breadth of industries and global contexts.Additionally, I led advertising campaigns for tech giants such as IBM and Huawei, while also managing communications initiatives for pharmaceutical leaders including Sanofi, Novartis, and Pfizer. This breadth of experience has honed my ability to navigate complex challenges, develop innovative solutions, and deliver measurable results across diverse client portfolios.

Starting my career at this cultural insights agency, I specialised in translating primary research findings into tangible brand strategies. Notable projects included:Crafting a compelling positioning strategy to enhance the perceived value of a premium subscription for Spotify.Conducting persona development and mapping influencer ecosystems for Bombay Sapphire in the UK and Spain, driving targeted engagement and brand advocacy.Identifying and mapping strategic opportunities for Coca-Cola within the European retail landscape in 2020, providing actionable insights to drive market expansion and consumer engagement.Through these projects, I honed my ability to distill complex research data into actionable strategies that drive brand growth and consumer engagement.