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Accomplished and respected, award winning B2B sales and marketing professional with over 19 years of successful experience in the communication sector. Extensive experience in planning, designing and executing outstanding campaigns that drive brand engagement and results exceeding expectations. Possesses diverse strengths in strategic/business planning, relationship and team building, sales aptitude, marketing acumen and innovation combined with excellent written and verbal communication skills. A self motivated performer with a proven track-record for delivering results in an ever-changing business marketplace.
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Marketing Manager, Business Prospecting ProgramsBell Mobility Jul 2011 - Nov 2012Halifax, Canada AreaLeadership role responsible for the development and execution of strategic and tactical marketing plans which drove new activations within the small, medium and enterprise business segments. Managed 2 direct reports. Key Accomplishments:• Working with stakeholders, developed annual strategic plan, which identified key thrusts for coming year and was used to guide marketing and sales channel quarterly planning.• Championed the needs of business segments within the organization. Researched, analyzed and shared key insights including market trends, mobile industry trends, regional insights, buying behaviors and economic impacts to drive changes in pricing and promotional marketing strategies.• Created and executed business launch plans for all hardware, solution, network and new market launches (i.e. Smartphones, Mobile Device Management solutions, network HSPA/ LTE expansions). -
Business Marketing Specialist – Quarterly Campaign PrimeBell Mobility 2008 - Jun 2011Halifax, Canada AreaDeveloped and managed quarterly business campaign plan for national and regional small and medium business acquisition campaigns.Key Accomplishments:• Increased year-over-year sales by 35% for prime quarters and annual revenue by $7.5M despite limited marketing communication dollars by focusing on maximizing channel effectiveness through smart targeting, flexible pricing strategies, lead generation initiatives and creative partnerships.• Created and implemented cross-functional quarterly business marketing plans. Utilized a diverse mix of targeted marketing communication tactics including direct mail, case studies, advertizing, events and telemarketing which combined, help stimulate lead generation in the business channels.• Other Projects: Part of the core cross functional team responsible for planning and executing Bell Mobility’s 2008 HSPA network launch.
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Market Manager – Mash SectorAliant Mobility 2006 - 2008Halifax, Canada AreaDirected cross-functional teams in the development and execution of campaigns and strategies that would increase customer growth in the MASH sectors (Municipalities, Academic/Universities, School Boards, Healthcare).Key Accomplishments:• Secured new business of $2M one time and $8M recurring revenue in MASH sectors during time in position.• Successfully influenced the launch of new rate plans; priming financial analysis, providing strategic input into rate plan structures, coordinating and delivering executive presentations and developing launch strategies.• Conducted program analysis, developed market briefs and executive level presentations to achieve buy-in and support.
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Wireless Sales Consultant – Aliant SalesAliant Sales Jul 2003 - Jan 2006Halifax, Canada AreaAs a subject matter expert on wireless and business, my role was to work with account teams to identify and close profitable opportunities in the medium business space.Key Accomplishments:• Developed and presented professional written proposals and presentations.• Negotiated with Marketing and Pricing teams to secure favourable rates and offers for customer proposals.• Consistently met or exceeded annual sales targets during time in role.
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Enterprise Account Manager – Aliant SalesAliant Sales Jan 2001 - Jul 2003Retained and grew profitability of large, complex high value accounts. Co-managed Federal Government portfolio of accounts and was also responsible for large enterprise account relationships.Key Accomplishments:• Developed, evolved and implemented territory sales plans and account profiles (i.e. (i.e. RCMP, Transport Canada, Parks Canada, Atlantic Wholesalers, Grant Thornton, Johnson Inc).• Provided clients with knowledgeable and up to date consultation on Aliant’s product and service portfolio that ranged from IT infrastructure to traditional telephone equipment.• Created customer specific Total-Cost-of-Ownership business cases. Developed and presented written proposals. • Consistently met or exceeded annual sales targets during time in role.
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Past Roles With Aliant / MttAliant (Mtt) Sep 1994 - Jan 2001▪ Business Services Campaign Manager▪ Innovation Center Manager▪ Event Planner (Lifestyle Marketing Group)▪ Campaign Results and Reporting Analyst▪ Member of Small Business, Sympatico, LD, Local & Winback Sales Teams
James Leblanc Skills
James Leblanc Education Details
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Herriot--Watt University, Scotland / Edinburgh Business School OnlineMba (In Progress)
Frequently Asked Questions about James Leblanc
What is James Leblanc's role at the current company?
James Leblanc's current role is Senior Product Manager, Bell Smart Home.
What is James Leblanc's email address?
James Leblanc's email address is ja****@****bell.ca
What is James Leblanc's direct phone number?
James Leblanc's direct phone number is (800) 667*****
What schools did James Leblanc attend?
James Leblanc attended Herriot--Watt University, Scotland / Edinburgh Business School Online.
What skills is James Leblanc known for?
James Leblanc has skills like Telecommunications, Sales Operations, Wireless, Cross Functional Team Leadership, Marketing Strategy, Product Marketing, Product Management, Marketing Management, Strategy, Competitive Analysis, Account Management, Strategic Planning.
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