With an extensive background in graphic design, I now focus on concept developmentfor retail environments utilising either hand drawn illustration or 3DS Max. I have atrack record of developing innovative in store solutions for some of Australia's topretailers including Harvey Norman, The Good Guys, Bing Lee and Super Cheap Auto.I’m at my most productive when given the opportunity to collaborate with strategicthinkers who live and breathe the shopper environment. My goal is to support acreative journey that can engage the client every step of the way, resulting in a practical,cost effective and visually engaging display or environment.In my current role with SAPP Australia I have expanded my design scope to includeretail furniture design and more expansive store in store layouts for Breville, HP andBCF. During this time I’ve worked closely with creative industrial designers, ensuringmy designs lead to practical and affordable outcomes.