James Lezcano

James Lezcano Email and Phone Number

Strategic Marketing and Communications Consultant @ JJS Consulting Group
Nashville, TN, US
James Lezcano's Location
Nashville Metropolitan Area, United States, United States
James Lezcano's Contact Details

James Lezcano personal email

James Lezcano phone numbers

About James Lezcano

I am a strategic communications professional with more than 17 years of experience managing strategic marketing and communications for some of the largest brands in the world, focusing on change management, digital transformation, and executive thought leadership. I am also proficient in the following areas:Articles and News StoriesI have written a number of articles across a wide variety of business subject areas for a wide range of audiences throughout my career, including during my time at Ryder System, Inc., the Independent Purchasing Cooperative (IPC), Otis Elevator, Russell Reynolds Associates, WSP, Moody's, and many others. Change Management StrategyAs an IT Communications Analyst and Senior Advisor, I have developed and executed effective change management strategies, including the digital technology transition of RMS employees to Moody’s employees during an acquisition, a change initiative to implement Oracle’s Horizon Business ERP platform for the 15,000 + U.S. employee population of WSP (formerly known as Parsons Brinckerhoff), and a global cybersecurity change initiative impacting 70,000 users. Email Marketing Campaigns and ContentWhile managing communications at IPC, a supply chain organization dedicated to Subway Restaurants franchisees, I created email marketing strategies and content. One of these campaigns led to the onboarding of all eligible North American Subway franchisees to third party delivery platforms, such as UberEats, DoorDash, and several others. Today, off-premises sales generated through third party delivery platforms is currently a multi-billion dollar revenue stream for the Subway system. Social Media ContentAs a Communications Analyst at IPC, I created and managed social media content to engage and inform the franchisee community and enhance brand presence. This involved crafting posts, responding to audience interactions, and analyzing engagement metrics to refine the social media strategy.Presentations and SpeechesIn multiple positions, I have created presentation decks for Town Hall Meetings, Leadership Summits, external presentations, and internal development sessions. Additionally, I developed talking points and speeches for leadership presentations, ensuring clear and impactful communication of key messages.By leveraging my skills in various types of content creation, I have consistently delivered high-quality materials that support organizational goals, engage audiences, and enhance communication efforts.

James Lezcano's Current Company Details
JJS Consulting Group

Jjs Consulting Group

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Strategic Marketing and Communications Consultant
Nashville, TN, US
Website:
jjsconsultinggroup.com
Employees:
11
James Lezcano Work Experience Details
  • Jjs Consulting Group
    Strategic Marketing And Communications Consultant
    Jjs Consulting Group
    Nashville, Tn, Us
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  • Jjs Consulting Group
    Strategic Marketing & Communications Consultant
    Jjs Consulting Group Jun 2018 - Present
    Nashville, Tennessee, Us
    Develop Marketing & Communications Strategies: Craft and implement comprehensive marketing & communications strategies to achieve organizational goals and objectives.Brand Management: Develop and manage the brand's identity, ensuring consistency across all marketing materials and channels.Campaign Development and Management: Design, plan, and execute marketing campaigns across various channels, including digital, print, and social media.Content Creation: Oversee the creation of engaging content, including blog posts, articles, videos, and social media posts.Advertising: Plan and manage advertising efforts, including pay-per-click (PPC) campaigns, social media ads, and traditional advertising methods.Internal Communications: Develop and implement internal communication strategies to enhance employee engagement and organizational culture.External Communications: Manage external communications, including press releases, media relations, and public statements.Crisis Management: Develop and execute crisis communication plans to manage and mitigate potential public relations issues.Client and Stakeholder Management: Build and maintain strong relationships with clients, understanding their needs and providing tailored marketing solutions.Stakeholder Engagement: Collaborate with key stakeholders, including senior management, to align efforts with business objectives.Budgeting and Resource Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources.Vendor Management: Oversee relationships with external vendors, including advertising agencies, graphic designers, and content creators.Technology and Tools: Stay updated with the latest marketing technologies and tools, incorporating them into marketing strategies as appropriate.Digital Marketing: Leverage digital marketing techniques, including SEO, SEM, email marketing, and social media marketing, to enhance brand visibility and engagement.
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  • Wsp
    Office Of Change Management, Engagement Senior Advisor
    Wsp May 2024 - Present
    Montreal, Quebec, Ca
    Change Management Strategies: Develop and implement comprehensive change management strategies tailored to support successful technology implementations.Communication Plans: Craft effective communication plans to ensure clear and consistent messaging throughout the change process.Project Coordination: Collaborate with project teams and outside consulting agency to integrate change management activities into the overall project plan.Impact Analysis: Conduct impact assessments to understand the effects of technology changes on various stakeholders.Compliance and Security: Ensure all change management activities comply with organizational security standards and protocols.Risk Management: Identify potential risks related to technology changes and develop mitigation strategies.Stakeholder Engagement: Facilitate clear and timely communication with all stakeholders, including senior management, project teams, and end-users.Employee Engagement: Develop initiatives to engage employees and address their concerns during the change process.Training and Support: Design and deliver training programs to prepare employees for new technology implementations.Support Systems: Establish support systems to assist employees in adapting to new technologies and processes.Monitoring and Reporting: Monitor the progress and effectiveness of change management initiatives using established metrics.Reporting: Prepare and present detailed reports on change management activities, highlighting successes and areas for improvement.Feedback Collection: Gather feedback from stakeholders to continuously improve change management strategies and practices.Collaboration and Leadership: Work closely with various departments to ensure alignment and support for change management efforts.Leadership Support: Provide guidance and support to leaders in managing change within their teams.
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  • Wsp
    Transformational Change Management Communications Consultant
    Wsp Sep 2023 - May 2024
    Montreal, Quebec, Ca
    Implementation Strategies: Develop and implement comprehensive strategies to maximize adoption of major change initiatives.Change Roadmap: Create detailed change management roadmaps to guide the implementation process from start to finish.Hyper Care Model: Establish and manage a hyper care model to provide intensive support during the initial phase of the change implementation.Workflow Design: Design and optimize workflows using Microsoft tools to streamline processes and enhance efficiency.Process Mapping: Create and maintain process maps to ensure clear understanding and smooth execution of new workflows.Audience-Specific Communications: Produce tailored communications for various audiences to ensure clear and effective messaging.Stakeholder Engagement: Facilitate ongoing engagement with stakeholders to address concerns and gather feedback.Reporting: Prepare and present detailed reports on change management activities, highlighting successes and areas for improvement.Feedback Collection: Gather feedback from employees and stakeholders to continuously improve change management and communication strategies.Collaboration and Leadership: Work closely with various departments to ensure alignment and support for change management efforts.Leadership Support: Provide guidance and support to leaders in managing change within their teams.
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  • Moody'S Corporation
    Product Management & Digital Workplace Experience Communications Consultant
    Moody'S Corporation Feb 2023 - May 2024
    New York, New York, Us
    Product Marketing Strategies: Develop and implement comprehensive product marketing strategies to promote technology services within the organization.Communication Strategies: Craft effective communication strategies to ensure clear and consistent messaging for internal tools and resources.Quick Reference Guides (QRGs): Create clear and concise Quick Reference Guides to assist employees in using various internal tools and resources.Knowledge Base (KB) Articles: Develop detailed Knowledge Base articles to provide in-depth information and support for internal technology services.Email Campaigns: Design and execute targeted email campaigns to communicate important updates, resources, and information to the employee population.Project Management: Coordinate the development and delivery of various communication materials and resources, ensuring timely completion and alignment with organizational goals.Cross-Functional Collaboration: Work closely with different departments to gather information, understand needs, and develop relevant content.Resource Development: Create and maintain a repository of resources to support employees in utilizing internal tools effectively.Training and Onboarding: Develop training materials and programs to onboard employees to new tools and resources.Performance Metrics: Monitor and analyze the performance of communication strategies using established metrics.Feedback Collection: Gather feedback from employees and stakeholders to continuously improve content and communication strategies.Content Management: Utilize content management systems to organize and disseminate communication materials efficiently.
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  • Cuna Mutual Group
    Executive Communications Consultant
    Cuna Mutual Group May 2022 - Nov 2022
    Madison, Wi, Us
    Change Management Strategies: Develop and implement change management strategies to support executive leaders during transitions and organizational changes.Executive Communication Plans: Craft comprehensive communication plans to ensure clear and effective messaging from executive leaders.Email Cascades: Create and manage content for email cascades to disseminate developing information to various audiences.Project Updates: Collaborate with the project management team to streamline project update materials for clarity and efficiency.Go-To-Market (GTM) Process Improvements: Work with the Go-To-Market Strategy team to identify and implement improvements in the GTM process.Product Development Updates: Partner with the product council team to provide stakeholders with current statuses on product development.Confidential Information Management: Manage confidential information with discretion, ensuring timely and accurate dissemination to specific groups.Stakeholder Communication: Ensure stakeholders are kept informed of critical updates and changes through well-coordinated communication efforts.Feedback Collection: Gather feedback from executive leaders and stakeholders to continuously improve communication strategies.Cross-Functional Collaboration: Work closely with various departments to ensure alignment and support for executive communication efforts.Leadership Support: Provide guidance and support to executive leaders in managing communication within their teams.
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  • Ivy.Ai
    Marketing Communications Manager
    Ivy.Ai Mar 2022 - Nov 2022
    Raleigh, North Carolina, Us
    Marketing Strategies: Develop and implement marketing strategies to effectively promote AI chatbots to higher education institutions.Communication Plans: Create comprehensive communication plans to ensure clear and consistent messaging to target audiences.Email Campaigns: Develop targeted email campaigns to engage and inform higher education institutions about the benefits of AI chatbots.Website Copy: Create compelling website copy to highlight product features and advantages.Paid Ads Management: Plan, execute, and manage paid advertising campaigns to reach and attract higher education institutions.Marketing Collateral: Develop marketing collateral for trade show events to showcase AI chatbots to potential clients.RFP Responses: Craft detailed and persuasive RFP (Request for Proposal) responses for higher education institutions seeking AI chatbot solutions.Presentation Decks: Create presentation decks for Town Hall Meetings and other development sessions to present product benefits and updates.Outcome Measurement: Conduct measurement of communication outcomes using data points and stakeholder feedback.Reporting and Analysis: Monitor and analyze the performance of marketing and communication strategies using established metrics.Cross-Functional Collaboration: Work closely with various departments to ensure alignment and support for marketing and communication efforts.Team Leadership: Provide guidance and support to team members in executing marketing and communication strategies.
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  • Otis Elevator Co.
    Regional Communications Manager
    Otis Elevator Co. Jan 2021 - Nov 2021
    Us
    Communication Strategies: Develop and implement comprehensive communication strategies to effectively disseminate company-wide messages across subregional office branches.Employee Engagement: Identify and create opportunities to increase employee engagement through storytelling, events, and other initiatives.Storytelling: Craft compelling stories to highlight company achievements, employee successes, and organizational milestones.Newsletters: Develop and distribute newsletters to keep employees informed about company news, updates, and initiatives.Video Production: Create engaging videos to communicate important messages and enhance employee engagement.Multimedia Strategies: Utilize a variety of communication channels, including email, intranet, social media, and print materials, to reach diverse employee audiences.Feedback Mechanisms: Establish and manage feedback mechanisms to gather employee input and improve communication efforts.Feedback Collection: Gather feedback from employees and stakeholders to continuously improve communication strategies and materials.Cross-Functional Collaboration: Work closely with various departments and regional teams to ensure alignment and support for communication initiatives.Leadership Support: Provide guidance and support to leadership in managing communication within their teams.
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  • Russell Reynolds Associates
    Internal Communications Consultant
    Russell Reynolds Associates Nov 2020 - Apr 2021
    New York, Ny, Us
    Change Management Communications: Develop and implement a comprehensive communications strategy to support the adoption of NGW tools and programs.Email Campaigns: Coordinate and create targeted email campaigns to inform and engage employees about the NGW initiative.Intranet Content: Develop and maintain content for the intranet to provide updates and resources related to the NGW initiative.Graphic Design: Create visually appealing graphic design content to support communication materials.Accessibility: Ensure all content is fully accessible and compliant with ADA standards.Global Partnerships: Partner with global teams in EMEA, LATAM, and APAC to ensure consistent communication and support for the NGW initiative across regions.Copywriting: Craft compelling copy for various communication channels, including newsletters and presentations.Scriptwriting: Develop scripts for videos to effectively communicate key messages.Talking Points: Create talking points and speeches for leaders to use in meetings and events.Presentation Decks: Design and develop presentation decks for Town Hall Meetings and other development sessions.Outcome Measurement: Conduct measurement of communication outcomes using data points and stakeholder feedback.Continuous Improvement: Use collected data and feedback to continuously improve communication strategies and operations.Pulse Surveys: Conduct pulse surveys to gather employee feedback and assess the effectiveness of communication efforts.Feedback Collection: Gather feedback from employees and stakeholders to refine communication strategies and materials.
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  • Independent Purchasing Cooperative
    External Communications Manager
    Independent Purchasing Cooperative Sep 2018 - Jun 2020
    Miami, Fl, Us
    Communication Strategies: Develop and implement comprehensive communication strategies to effectively engage and inform Subway® Franchise Owners and key stakeholders.Email Campaigns: Create and manage targeted email campaigns to communicate important updates and information to the franchisee community.Website Content: Curate and update the member website with relevant and engaging content for franchisees.Copywriting: Craft compelling copy for various communication channels, including news articles, trade show collateral, memos, and annual reports.Social Media Marketing: Develop and execute social media marketing strategies to enhance brand presence and engage with the franchisee community.New Franchisee Materials: Create and develop introductory materials for new franchisees to ensure a smooth onboarding process.Leadership Support: Develop talking points and speeches for leadership presentations to effectively convey key messages.Scriptwriting: Write scripts for videos to communicate important information and updates.Presentation Decks: Design and develop presentation decks for Town Hall Meetings and other development sessions.Video Content: Shoot and edit video content to support communication efforts and engage the franchisee community.Outcome Measurement: Measure the effectiveness of communication strategies using data points and stakeholder feedback.Continuous Improvement: Use collected data and feedback to continuously improve communication strategies and operations.Key Stakeholder Strategies: Develop and implement communication strategies to effectively engage key stakeholders.
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  • Independent Purchasing Cooperative
    Corporate Communications Analyst
    Independent Purchasing Cooperative Oct 2016 - Sep 2018
    Miami, Fl, Us
    Communication Strategies: Develop and implement comprehensive communication strategies to effectively engage Subway® Franchise Owners and stakeholders.Knowledge Base Articles: Create and manage knowledge base articles to provide valuable information and support to the franchisee community.Copywriting: Craft compelling copy for various communication channels, including news articles, brochures, memos, and annual reports.Strategy Development: Develop corporate communication strategies for both internal and external stakeholders to ensure consistent and effective messaging.Leadership Support: Develop talking points and speeches for leadership presentations to effectively convey key messages.Script Writing: Write scripts for videos to communicate important information and updates.Presentation Decks: Design and develop presentation decks for Town Hall Meetings and other development sessions.Email Campaigns: Deploy targeted emails via CRM system to communicate important updates and information to the franchisee community.Social Media Content: Create and manage social media content to engage and inform the franchisee community and enhance brand presence.Outcome Measurement: Measure the effectiveness of communication strategies using data points and stakeholder feedback.Continuous Improvement: Use collected data and feedback to continuously improve communication strategies and operations.Reporting: Prepare and present detailed reports on communication activities, highlighting successes and areas for improvement.
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  • Ryder System, Inc.
    It Communications Analyst
    Ryder System, Inc. Jan 2014 - Aug 2016
    Miami, Fl, Us
    Communications Program Management: Develop and execute a comprehensive communications program for the IT organization to effectively engage and inform internal and external audiences.Earned Media and Press Coverage: Secure earned media and press coverage of company technology by local, national, and international publications through story pitches or byline articles. (Also secured a TedEx speaking opportunity). Intranet Content: Develop and manage IT information for the enterprise audience through the company intranet/portal.Initiative Rollouts: Coordinate internal initiative rollouts using the company CRM system to convey changes in benefits, policies, organizational change management, annual enrollment, etc., through memorandums.Talking Points/Speeches: Develop talking points and speeches for internal, trade, and industry community audiences.Copywriting: Craft compelling copy for the corporate magazine Ryder People and other printed communications.Presentation Decks: Design and develop presentation decks for Town Hall Meetings, Leadership Summits, external presentations, and internal development sessions.Storyboards and Scriptwriting: Create storyboards and scripts for internal video series to communicate key messages effectively.Customer Case Studies: Develop customer case studies and other marketing collateral to showcase success stories and attract potential customers.Rewards and Recognition: Administer the rewards and recognition program for the IT organization to acknowledge and motivate employees.Outcome Measurement: Measure the effectiveness of communication strategies using data points and customer feedback.
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  • David Pr Group
    Public Relations Account Executive
    David Pr Group Jun 2013 - Oct 2013
    Miami, Fl, Us
    (3-Month Term) Draft and Pitch News Releases: Create and pitch news releases, media advisories, and bylined articles to targeted media outlets to secure media coverage.Coordinate Media Activities: Organize and coordinate interviews, media tours, and press events to promote the organization and its initiatives.Research Opportunities: Identify and research opportunities for media coverage and explore new platforms to reach key audiences.Digital Content: Write blog posts, white papers, and public speeches to enhance the organization's thought leadership and online presence.Media Coverage Monitoring: Monitor acquired mainstream media coverage to assess the effectiveness of public relations efforts.Media Outreach Planning: Plan and execute media outreach strategies to enhance the organization's visibility and reputation.
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  • The Graham Companies (Communications Division - The Miami Laker)
    Brand Journalist/Corporate Communications Specialist
    The Graham Companies (Communications Division - The Miami Laker) Nov 2006 - Feb 2013
    Miami Lakes, Fl, Us
    Organize and Fact-Check: Collect and organize information from various sources, ensuring all details are accurate and verified before publication.Interviews and Research: Conduct interviews and perform in-depth research for story assignments to gather relevant and compelling information.Story Structuring: Structure collected material in an interesting and engaging format suitable for publication.Copywriting and Editing: Write, edit, and rewrite copy to ensure clarity, accuracy, and engagement.Photography: Photograph persons or places relevant to stories and news items to provide visual context and enhance storytelling.Proofreading: Proofread and edit issues before they are sent to press to ensure high-quality content and error-free publication.Networking and Relationship Building: Network and establish contacts across various industries and sectors to source newsworthy information and build a robust network of informants and contributors.Publication Planning: Plan and coordinate the publication schedule to ensure timely release of news and stories.Engaging Content: Ensure all content is crafted to engage the community and maintain reader interest.
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James Lezcano Skills

Editing Social Media Publications Editorial Storytelling Journalism Advertising Proofreading Research Feature Articles Microsoft Office Public Relations Blogging Press Releases Quarkxpress Strategic Communications Public Speaking Newsletters Copy Editing Media Relations Proposal Writing Copywriting Social Media Marketing Creative Writing Social Networking Facebook Publicity Marketing Communications Management Ap Style Online Marketing Web Content Content Strategy Event Planning Email Marketing Corporate Communications Fundraising Trade Shows Event Management Crisis Communications Speech Writing Radio New Media Digital Media Brand Awareness Strategy Marketing Final Cut Pro Adobe Indesign Cc Adobe Xd

James Lezcano Education Details

  • Florida International University
    Florida International University
    Master Of Business Administration (Mba)
  • Florida International University
    Florida International University
    Bachelor Of Arts In Liberal Studies

Frequently Asked Questions about James Lezcano

What company does James Lezcano work for?

James Lezcano works for Jjs Consulting Group

What is James Lezcano's role at the current company?

James Lezcano's current role is Strategic Marketing and Communications Consultant.

What is James Lezcano's email address?

James Lezcano's email address is ja****@****ail.com

What is James Lezcano's direct phone number?

James Lezcano's direct phone number is +130550*****

What schools did James Lezcano attend?

James Lezcano attended Florida International University, Florida International University.

What skills is James Lezcano known for?

James Lezcano has skills like Editing, Social Media, Publications, Editorial, Storytelling, Journalism, Advertising, Proofreading, Research, Feature Articles, Microsoft Office, Public Relations.

Who are James Lezcano's colleagues?

James Lezcano's colleagues are Dar Danish, Muhtadi Khairi.

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