Performance Marketing Specialist
CurrentCollaborate closely with client teams to ensure SEM campaigns are set up according to best practices.Drive maximum efficiency and optimum performance in campaign setup.Track and report on key metrics.Optimize campaigns to achieve better results.Monitor budget/spend pacing and forecasting.Translate ad statistics into actionable insights and provide recommendations.Analyze B2B ad campaign performance across keywords, ad copy, landing pages, A/B testing, bid management, and… Show more Collaborate closely with client teams to ensure SEM campaigns are set up according to best practices.Drive maximum efficiency and optimum performance in campaign setup.Track and report on key metrics.Optimize campaigns to achieve better results.Monitor budget/spend pacing and forecasting.Translate ad statistics into actionable insights and provide recommendations.Analyze B2B ad campaign performance across keywords, ad copy, landing pages, A/B testing, bid management, and budget.Work with internal teams to streamline operations using keyword research tools and dashboards.Monitor key metrics including Clicks, CTR, Reach, Engagement, Conversions, CPA, ROAS, and cost per click.Provide strategic keyword bidding recommendations based on market trends and competitor research data.Stay informed about emerging opportunities in SEM on Google Ads and Microsoft Bing Ads.Serve as a super-user and product expert for digital marketing paid search platforms. Show less