James Liszka Email & Phone Number

Chicago, Il, Us

Nashville, Tennessee, Us

• Created and produced a two time local Emmy winning TV show targeted at key Allstate consumers• Nominated four consecutive years• Grew distribution from a local TV station to national coverage across three cable providers• Extending footprint of the show to include in game entertainment, team websites, and social streams• Worked with well-known athletes on the show including Ernie Banks, Cal Ripken, Dick Fosbury, Dan Hampton, Mark Brunell, and Anthony Rizzo• Integrated Allstate agents into the program to highlight specific products showcasing additional advantages to work with an Allstate agent

Chicago, Il, Us

Minneapolis, Minnesota, Us

• Manage key client relationships at the client and with other agencies to ensure confidence in the partnership• Increase revenue for the agency by defining areas within the enterprise that should be built together to produce efficiencies • Increased revenue on business by 100%• Maintain client P&L • Inspire the development of the media plans and executions that ensure advertising and marketing objectives are met using effective channels driven by the objectives and goals of the business• Collaborate with agency and client partners to develop holistic communication architecture with focus • Ensure quality and thoroughness surpass client expectations

Northbrook, Il, Us

Lead the local creative, strategic, media planning and activations for the organizationBuilt out local sponsorships to integrate the local agents into the communities that they live inCultivate unique ideas that encompass multiple touch points for the consumer while breaking through the cluttered insurance environment to drive ROI for the organizationDevelop and execute the Allstate Hometown marketing campaign over the past 6 yearsTrain and develop a team that can handle the requests for all of the local regions and agents across the companyProactively idenitify and be flexible to respond to the trends that impact the local business and our clients

Chicago, Il, Us

• Directed and maintained the development of multiple new account transitions over $500 million in new business including U.S. Army, Macy’s, U.S. Cellular, and DeVry University• Created programs to increase brand integration into client’s lifestyle• Miller USC/UCLA rivalry challenge • Allstate Hometown• Developed a sense of pride and ownership of Chicago making consumers view Allstate as “one of their own” by weaving Allstate into areas that consumers feel pride and passion for the city, events, and teams• Army Rodeo• Teamed up with the rodeo to develop a platform to recruit candidates for The United States Army in the Sixth Battalion. Army deemed so successful took nationally and developed their “Rodeo team.”• Secured customized placement for clients with high profile programs to maneuver around the competition• U.S. Cellular Green Bay Packer program• Implemented a plan to portray U.S Cellular as the wireless provider of The Green Bay Packers. Focusing in on marquee programming within TV and radio to bond U.S. Cellular to consumers through the passion and emotional ties with the Packers. Increased store traffic by 45% across key areas.• Allstate Final Four 3 on 3 tournament• Constructed a 3 on 3 tournaments in four key regions to combat State Farm tie with college basketball. • Developed ways for clients to expand existing relationships• U.S Cellular Battle of the Bands and Chicago White Sox, • Achieved award winning media plans through synergistic use of Broadcast, Print, OOH, and digital advertising• OMMA – Allstate Special Investigation Unit – Fightfraud.org• Captivation Awards (internal awards program)• Facilitated an integration between offline and online teams to help clients navigate the future of the communication architecture• Managed staff of over 40 people• Wrote new training manual to be used by all new associates and trainers for The United States Army• Negotiated and purchased radio/TV in top 20 markets

Lake Forest, Il, Us

Green Bay, Wi, Us

Assisted in the development of all press releasesCoordinated efforts with all of the local press and playersHandled the distribution of post game notes for the press box with the PackersLead representative for the local press calls with the visiting teams press on Wednesdays