Serving as President at LABOUR, an independent, creative communications agency that unites smart planning, powerful creative and engaging PR to deliver big results. The agency offers a range of integrated services, including: media relations, influencer marketing, advertising, experiential, social/digital/TV content creation and more.labourcreative.ca

Served as Vice President at CO-OP Advertising - a creative agency partnershipDirected all corporate and consumer communications and public relations activities on behalf of client brands and the agency.Specialized in creative marketing and communications solutions, including: public relations, content development, advertising and strategic planning.

Served as director and seasoned account lead within the PR discipline at Canada’s most awarded advertising agencyExtensive cross-channel communications experience, including: media relations, digital, social media, ambient, activations & events, shopper marketing, print and broadcastClient experience: Moët & Chandon, Veuve Clicquot, Dom Perignon, Hennessy Cognac, Belvedere Vodka, Glenmorangie, Ardbeg, Glenfiddich, The Balvenie, Jax Coco, Brita, Subaru, Canadian Tire, Manulife Financial, Glad, Capital One, Thermador, Canadian Tourism Commission, Mountain Equipment Co-Op, Canadian Cancer Society, Stephen Lewis Foundation, Taseko Mines, Ontario Natural Gas AllianceConducted research, leveraged communications tools and led strategy sessions with clients to identify and develop key insights and establish goalsLed creative ideation sessions within integrated brainstorms alongside mass advertising, digital, social, shopper and CRMProvided senior-level leadership and strategic input; worked seamlessly with all disciplines at DDB to provide the most effective communications strategies for clientsDeveloped, authored and presented strategic communications plans and detailed client budgetsExecuted campaigns of all sizes; led multiple accounts simultaneously; reported to local and global officesDeveloped and pitched national and regional media relations campaigns; developed and managed crisis communications programming; authored and/or approved all written program materialsResearched, evaluated, negotiated and executed sponsorship opportunities on behalf of clientsEstablished and nurtured key influencer and stakeholder relationships; conceived and developed creative and engaging special events Co-developed and pitched new business strategies, campaigns and budgetsLed and mentored a team; oversaw workload and ensured flawless execution; reported directly to the division presidentDeep understanding of measurement tools and ROI analysis (including MRP)

Developed and executed communications campaigns for theatrical launches spanning several major studios, including: Paramount Vantage, Warner Independent Pictures, MGM and Equinoxe FilmsDeveloped strategic marketing plans, coordinated press and promotional screenings, developed and managed national retail promotions, established and maintained influencer relationshipsManaged field representatives across BC, Alberta, Manitoba, Quebec and Nova-Scotia; managed local office intern workforceParticipated in annual Toronto International Film Festival (TIFF): coordinated press junkets, screenings and events, handled top talent, including: Brad Pitt, Sandra Bullock, Elijah Wood, Jeff Bridges, Kevin Bacon and Annette BeningPitched, generated and managed publicity for various film launches across several major studios; regularly reported to Los Angeles-based studio executive teams to review results and evaluate market performance

Worked in the theatrical advertising and publicity division at Warner Bros. Pictures developing and executing media events, premiere screenings, co-promotions and press junkets for major feature film franchises, including: The Matrix, Harry Potter and The TerminatorDeveloped, coordinated and executed a number of media and consumer events for a variety of films, including: The Last Samurai, The In-Laws, Gods & Generals and Starsky & Hutch; negotiated advertising and promotional editorial space to support eventsConducted publicity coordination and talent handling around national media tours and the Toronto International Film Festival (TIFF) for top talent, including: Hilary Swank, Nicolas Cage, Val Kilmer, Sam Rockwell, Christopher Nolan and Sir Ridley ScottAuthored content relating to publicity events, WB news, media releases and negotiated prizing for cross-promotional contestsResponsible for all campus-level marketing initiatives: marketing feature films on University campuses, producing influencer events, screening premieres and hosting campus media together with top talentReported directly to the VP of advertising and publicity