• Led fulfillment and CSR teams, enhancing customer communication and operational efficiency.• Planned production activities, optimizing manufacturing and fulfillment processes.• Managed Amazon ads and web projects, boosting product visibility and sales.• Developed training materials, ensuring staff proficiency in company procedures.• Collaborated in a cross functional team for the purpose of creating SOP and other pieces of documentation to ensure accuracy in production.• Spearheaded tech stack optimization, enhancing productivity. Developed comprehensive training programs, fostering a culture of continuous learning.• Orchestrated successful product launches on e-commerce platforms. Managed Amazon advertising campaigns, driving increased visibility and sales.• Created and maintained SOPs for company processes. Reviewed and approved copy for listings and marketing emails, maintaining brand consistency.• Utilize Monday.com to forecast and streamlined FBA restocks amd direct web projects.

• Directed $100k monthly ad spend, enhancing Amazon account performance and profitability.• Boosted client's Amazon GP from $50k to $200k in 1.5 years through strategic management.• Collaborated in cross functional teams for marketing materials, listing creation,optimization and fulfillment. • Conducted competitive product and marketing analysis using tools like Zonguru to create comprehensive marketing plans and product launches.• Managed listings on Amazon Vendor Central, ensuring client satisfaction and sales growth.• Spearheaded Shopify storefront creation, optimizing product listings, variations, and policies, while maintaining multi-platform account health.• Leveraged Zonguru for competitor research, developing data-driven pricing strategies and SEO-optimized listings across Amazon platforms.• Partnered with Google marketing advisor to implement website changes, boosting conversion rates and user engagement metrics.• Led recruitment efforts and employee reviews, fostering team growth and enhancing job satisfaction in a dynamic e-commerce environment.• Increased Amazon revenue by 200% over a 5 year period• Implemented and trained the company on Monday.com to streamline new product launches, tasks boards and increase collaboration among different teams.• Managed KPIs such as ROAS, revenue, NET profit, expenses and TACOs to determine success of advertising and marketing initiatives.

• Directed social media strategy, boosting engagement and store visits with daily content.• Oversaw e-commerce platforms, ensuring high customer satisfaction and prompt responses.• Handled B2B accounts, processed orders, and addressed inquiries efficiently.• Managed order fulfillment via Netsuite ERP, ensuring timely and accurate deliveries.• Pioneered multi-channel marketing approach, integrating social media, e-commerce, and B2B strategies to expand market reach and enhance brand visibility.• Fostered strong relationships with B2B clients, providing personalized support and tailored solutions. Coordinated cross-functional teams to ensure seamless order processing.

• Managed social media accounts, creating and scheduling daily posts to drive engagement, increase reach, and boost store traffic• Managed Ebay and Amazon storefronts, handling customer communication and maintaining high service standards• Managed specific business accounts, entered in purchase orders and provided assistance with B2B inquiries • Responsible for fulfillment for all outbound online orders

• Managed incoming product inspections, ensuring accuracy and resolving discrepancies efficiently.• Utilized Netsuite ERP for inventory management, optimizing BOM creation and transfers.• Processed and shipped online orders from website, Amazon, and eBay, enhancing customer satisfaction.• Prepared store inventory for sale, contributing to a seamless sales floor operation.• Managed inventory through Netsuite ERP, creating BOMs and transfers. Processed online orders from multiple platforms, ensuring accuracy and efficiency.• Streamlined receiving process, promptly identifying and reporting discrepancies. Improved inventory accuracy and reduced processing time.

This was an internship that I completed at the Center for Oral and Public History at CSUF. I worked with the associate director along with a German delegation team to create publicity via social media, flyers, and word of mouth for the Long Table Los Angeles event. This was the first time an event of this kind had been held in the United States and had over 200 attendees filling LA’s Grand Park. Pre and post event, I was the main source of communication between us and our attendees as I interacted with them via email, social media, and our website.

My PR group, Dauntless Public Relations, worked with Showers of Hope as part of our capstone PR course at CSUF. We created a PR plan for SOH including research, event planning, and execution. We revamped their social media and created a Hootsuite to post weekly and reach out to their target publics for donations. We also planned numerous fundraisers and launched a Gofundme to gain more donations.