James Macgregor Email & Phone Number

Day-to-day duties:• Direct and develop every aspect of retail strategy and launching a new brand into retail, including: Annual Operating Plan, pricing metrics, promotional structures, company profitability, spends, sales forecasting, marketing, merchandising vehicles, trade show exhibiting, sampling events, volume building programming, brand presentations/sell sheets, brokers, and distributors.• Manage, motivate and work alongside a team of 15 direct reports while simultaneously managing 8 brokers and 6 distributors geographically dispersed around the world with a high retention rate owing to detailed and proactive strategic planning that shields the team from last-minute deadlines and rushed orders.• Develop retailer relationships, brand distribution, sales negotiations, fulfillment, invoicing, sell through, brokerage relationships/agreements and distributor relationships/agreements thought consistent and clear communication, follow-up and reputation of honesty and commitment.Accomplishments:• Since our launch into retail in mid-2019, my efforts combined with the team resulted in SkinnyMe being in 6,000+ US retail locations (including all Kroger Banners), 200+ DeCa Military bases, 6 export countries and distributed in large scale US distributors such as UNFI, KeHE and DPI.• In February 2020, I was given the additional duties of Operations Management due to my exceptional performance within the company. o I developed SOPs, managed vendors, production, inventory, fulfillment centers, freight, and contracts. Since taking on the additional role, I streamlined processes, developed an internal framework for SOPs, forecasting, pricing, invoicing, reconciliation, and payables. o One notable achievement is due to my negotiations, we reduced COGs by 20%, improve operational efficiencies and moving up to larger scale vendors/providers.

Lead Account Manager for regional retailers inherited from incumbent and worked to substantially grow each store’s business. Utilized analysis of historical data and creativity to develop new programs with a small budget that resulted in a large impact and sales growth. Created and developed new programs with small funding to create large impact and grow overall sales.Day-to-day duties:• Manage all aspects of the vendor relationships including product assortment, product placement, retail architecture, margin management, promotional calendar and spends, sales forecasting, tracking and contract negotiations, resulting in growing profits each quarter.• Creating and tweaking the various brand and promotional budgets for each prospective retailer and built the Annual Operating Plan, to include pricing and promotional funding.• Direct account management of Walgreens, CVS, AJ’s Fine Foods, Los Altos Ranch Market and other Grocery and Convenience Store Channels; growing each account from day one.• Started local marketplace initiatives and promotions to build brand development and maximize brand performance, resulting in better relationships and increased sales 15-20%.Accomplishments:• Selected by VP to mentor towards the Key Account Manager due to team player work ethic, sales analysis skills and creativity, with the goal to eventually fill his role.• Developed, executed and sustained local programs for all Arizona Walgreens, which is the first time this had been accomplished through the local corporate office and resulted in the positive growth of 20% for the calendar year.• Brainstormed and executed a multi-chain concept that linked all major holidays, from October through January; an incentive program that was a small spend for the company, but gained a large 15% lift for the four months vs. prior year.• Main advocate for many local consumer giveaway promotions, developing all aspects for each program from concepts, to logistics, and through execution.

Summary: Prior to Key Account Manager, I worked closely with all Arizona based chain buyers and senior management across all categories and market classes, created presentations and sales leverage to present to buyers, chain sales analysis, development of sales field tools, unified standards, schematics, displays and management of the reset department.Accomplishments:• Developed the Category Analysis Position that had not previously existed in the company.• Developed/implemented many Macro directional concepts for the Beverage Categories in Albertsons, Safeway, Bashas, Food City and more.• Created/developed many successful merchandising vehicles that were customized to meet our customer’s needs.

St Louis, Missouri, Us

District Manager• As a third party vendor, responsibilities included managing all aspects of daily operations for specific departments within Home Depot in regards to ordering, stocking, pricing, product knowledge and implementing new schematics.• Supervised and organized a wide variety of projects, deadlines, surveys, execution charts, creating and implementing development tools as well as supervision of the Eastern Arizona territory which included 10 employees, 22 stores and 5 departments within each store.