James Markwell's Location
Greater Southampton Area, United Kingdom, United Kingdom
James Markwell's Contact Details
James Markwell work email
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James Markwell personal email
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James Markwell phone numbers
About James Markwell
An experienced Digital Marketing Manager with a demonstrated history of working in a range of industries including leisure, travel & tourism, insurance and software. Skilled in Management, Marketing Strategy, Digital Marketing, and Social Media.
James Markwell Work Experience Details
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Head Of MarketingCeltic Routes Sep 2024 - Present -
Lead Digital Performance ManagerOyster Yachts Apr 2021 - Jul 2024Southampton, Hampshire, GbManaged the digital ecosystem with ownership of the website, CRM and digital acquisition strategy (PPC, SEO, display, email and video), moving the business to a digital-first marketing focus.• Increased the number of yachts sold that originate from a digital source from 10% to over 50% in under three years• Reduced average lead times on digital channels from over five years to under three years• Reformed acquisition strategy, switching agencies, delivering higher quality leads in new territories. Brochure requests increased 113% y.o.y resulting in a tripling of acquisition budget• Introduced paid social campaigns delivering 32k+ new marketing qualified leads• Transformed Oyster Yachts website to a fully responsive design, improving engaged time on site by 56% and decreasing load speed time by 10%• Transitioned the business from a non-performing lead ranking system, to Hubspot Lifecycle stages that show clear visibility of lead progression• Implemented a lead scoring system on HubSpot, based on ad interactions, video views and website engagement, elevating contact’s scores to create a pool of sales qualified leads• Generated over 5,000 leads by creating a yacht configurator on site allowing users to create and customise a yacht • Created yacht model-specific email journeys for highly targeted contact listsEmails sent every two months with CTR of over 54%• Generated 5000+ leads through the development of an online yacht configurator which allows users to create and customise their yacht• Improved Oyster Yachts’ SEO keyword ranking by over 5000 positions overall, ranking 1st for over 100 competitive keywords including ‘sailing yachts’• Implemented test and learn approach to campaigns, refining all channels. Display campaigns clicks have increased by 288% year to date, whilst the cost per click has decreased by 57%• Created HubSpot dashboards and digital Looker Studio reports highlighting marketing results and insight to senior management -
Head Of Digital MarketingSpecialist Journeys Oct 2018 - Apr 2021Salisbury, Wiltshire, GbResponsible for the digital marketing and e-commerce strategy across 6 brands in the Specialist Journeys Group, managing two direct reports.• Amalgamated six websites onto a standardised CMS platform with one payment system, integrating a new CRM on time and within budget• Maintained sales volume through the websites despite a turbulent period during Brexit and reduction of spend by over 52% y.o.y• Generated 150 sales and over £162k in incremental revenue through paid social nurture campaigns, doubling the size of the database• Improved efficiencies through test and learn on our digital acquisition channels, reducing Cost per Lead from over £5 to under £1 on Facebook• Implemented Livechat across all websites delivering over £50k incrementally• Transformed email marketing process sending segmented emails based on interests and previous interaction, resulting in an 64% increase in email bookings year on year• Initiated conversion rate optimisation testing plan, including user polls, heat maps, A/B split tests, etc., ensuring the websites were constantly improving based on user behaviour• Created reporting pack for board reports with clear insights and actions. -
Senior Digital Marketing ManagerLead Forensics May 2018 - Oct 2018London, England, Gb -
Digital Marketing ManagerLead Forensics Nov 2017 - May 2018London, England, GbAccountable for the global digital marketing strategy and website performance, managing five direct reports and driving B2B growth.• Transformed struggling digital channels with data-driven actions, into consistently achieving targets across all global regions• Responsible for seven channels, creating and implementing the digital marketing strategy to increase enquiries and exceed KPIs• Revamped paid search, converting the channel from underperforming to consistently exceeding its enquiry target and improving quality score by 33%• Transferred SEO in-house, exceeding targets by 150% and saving £3k+ per month in agency fees• Created blog posts, webinars, infographics to be shared via social media and to enhance SEO performance• Audited social media accounts, ensuring a varied content mix, leading to 50% of the yearly target being met in Q1• Mentored digital marketing assistants to become PPC and Paid Social specialists• Ownership of website management and development with agency• Tracked performance of each channel through in-depth lead analysis, providing regular KPI reports for the UK Marketing Director• Completed a full review of the company website, ensuring GDPR compliance
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Senior Digital Marketing ExecutiveIntrepid Travel Aug 2014 - Nov 2017Melbourne, Victoria, Au• Responsible for the digital marketing strategy across six brands consistently delivering in excess of 100% annual revenue and profit growth• Manage total annual digital budget in excess of £600k • Instigated and managed the transition of digital agency from a central agency in Australia to a more effective regional UK based agency • Accountable for UK, Ireland and European PPC, Display and Social accounts for all Intrepid Group brands• Manage European Paid Social campaigns having brought them in-house• Liaise with global digital marketing managers ensuring the use of best practice and cohesive global campaigns• Responsible for implementing PPC accounts in new regions including Scandinavia and South Africa contributing to substantial new business development and growth• Restructured niche Family Adventure Company, School Adventure Company and Explorer PPC accounts to deliver significantly improved performance• Implemented lead generation campaigns across all channels increasing online and offline enquiries• Update website with new content and improve pages through monitoring conversion metrics and split testing • Implemented attribution strategy based on owned, earned and paid media channels• Development of a successful affiliate program increasing revenue by over 300%, moving away from a reliance on cashback and voucher sites to producing regular content to assist SEO performance • Instigated joint venture marketing opportunities with Travelzoo, Cheapflights and Wowcher • Adopted Agile methodology leading to increased productivity across multiple departments• Compile MI reports and strategic recommendations for senior management• Market and attend external events to promote the business and deliver new income streams -
Digital Marketing Acquisition SpecialistThe Aa Nov 2012 - Aug 2014Basingstoke, Hampshire, Gb• Relationship manager for the aggregator channel, liaising with price comparison sites and ensuring a continual presence on sites of AA insurance products • Responsible for updating aggregator mapping documents, ensuring consistency between the aggregators and the AA online journeys thereby increasing the AA’s quotability• Launched Drivesafe (telematics) and Pet insurance products on aggregators and across all online channels • Revamped B2B and niche landing pages and restructured all accounts, including a full ad-copy and keyword review, increasing the click through rate on B2B account from 0.3% to over 20%• Conducted a full review of products ensuring that they were compliant with Consumer Insurance legislation• Developed the affiliate program, implementing a promotions calendar and securing cost effective promotional activity on cashback sites• Liaised with internal development and test teams, pricing, finance, marketing, compliance and other key stakeholders to implement changes and obtain sign off for audit purposes • Compiled MI reports on a weekly and monthly basis, communicating important KPIs and recommendations to senior management• Produced and maintained budgets and forecasts, updated cost controls and ensured the timely delivery of payment of invoices• Conducted regular competitor analysis, identifying and reacting to changes to special offers across all channels• Implemented a complaints tracker, ensuring all complaints were logged and resolved within service level agreements -
E-Commerce Marketing ExecutiveThe Aa Jun 2012 - Nov 2012Basingstoke, Hampshire, Gb• Managed the paid search, affiliate and display channels for AA Motor insurance, Home insurance, B2B and niche products• Daily liaison with external search and affiliate agencies to deliver improved account efficiency and profitability• Revamped B2B and niche landing pages and restructured all accounts, including a full ad-copy and keyword review, increasing the click through rate on B2B account from 0.4% to in excess of 16%• Ongoing implementation of the mobile strategy, adding click to call on ad-copy ensuring customer requirements were met • Updated the affiliate calendar on a regular basis to ensure the AA secured promotions on cashback and non-cashback sites • Forecasting and budgeting of products, negotiating spend and CPA’s and ensuring invoicing and cost controls were effectively managed• Conducted a full review of products ensuring full compliance with impending Consumer Insurance Act legislation• Ensured all promotional material was signed off for audit purposes
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Print Fulfilment Marketing ExecutiveThe Aa Feb 2011 - Jun 2012Basingstoke, Hampshire, Gb• Responsible for the end to end fulfilment process for Motor, Home and HER products• Maintain the stock report for all marketing inserts identifying ways to improve efficiency of stock orders• Analyse daily transactional reports, reconciling invoices and using data to predict trends for upcoming campaigns• Manage the Customer Communications Manual ensuring insurance packs are maintained and updated correctly• Produced Home, Motor and HER email journeys for project Wire decreasing the amount of paper documents sent to customers
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Dispatch SupervisorVanoc Nov 2009 - Apr 2010Vancouver, British Columbia, Ca• Employed three months prior to the commencement of the Games to produce a comprehensive operational plan including risk assessment, logistics and volunteer training• Scheduled and coordinated the daily deployment of drivers and vehicles to Olympic venues• Organised and managed 140 volunteers on a daily basis• Maintained a high level of customer service throughout the Games -
Marketing AssistantAgricultural Mortgage Corporation Aug 2007 - Aug 2008• Implemented a full review and redesign of the AMC website. Surpassed annual target of £50M of sales enquiries and all other KPI’s within the first five months• Liaised with internal and external partners to ensure all departments were satisfied with their individual content and obtained legal and compliance sign off for the website• Monitored key metrics such as visits, average time spent per visit, bounce rate and ultimate conversion rates • Identified key trends using analytical tools measuring website traffic on a daily, weekly and monthly basis and historically against the old website and competitors, producing weekly MI reports and highlighting trends• Designed, collated and analysed the company’s annual customer service interviews, summarising the results preparing recommendations and presenting findings to senior management
James Markwell Skills
Digital Marketing
Email Marketing
Online Marketing
Marketing Communications
Marketing
Ppc
Advertising
Online Advertising
Management
Social Media
Social Media Marketing
Web Analytics
Marketing Strategy
Customer Acquisition
Affiliate Marketing
Building Relationships
Microsoft Word
Paid Search Campaigns
Customer Retention
Conversion Optimization
Aggregator
Jira
Mobile Marketing
Tealeaf
James Markwell Education Details
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Bournemouth UniversityBusiness Studies -
The Toynbee SchoolGcses
Frequently Asked Questions about James Markwell
What company does James Markwell work for?
James Markwell works for Celtic Routes
What is James Markwell's role at the current company?
James Markwell's current role is Head of Marketing.
What is James Markwell's email address?
James Markwell's email address is ja****@****vel.com
What is James Markwell's direct phone number?
James Markwell's direct phone number is +4414205*****
What schools did James Markwell attend?
James Markwell attended Bournemouth University, The Toynbee School.
What skills is James Markwell known for?
James Markwell has skills like Digital Marketing, Email Marketing, Online Marketing, Marketing Communications, Marketing, Ppc, Advertising, Online Advertising, Management, Social Media, Social Media Marketing, Web Analytics.
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