With a wide and varied workload, during my time here I: • Produce and deliver webinar event, with over 30% audience engagement• Plan, deliver and monitor campaigns to ensure they exceed their ROI• Increase traffic to the company website by 25% using email marketing• Write persuasive marketing copy for digital and print materials• Set up and regularly monitor Google Analytic to track campaigns • Give presentations to groups of senior leaders at seminars• Increase the number of followers of the @TeachingTimes Twitter account, with an intern • Identify and develop new marketing channels for product launches• Analyse and improve customer experience of new and existing products• Negotiate cost-effective work from outside agencies, such as printers • Introduce and monitor new SEO practices for all of the company’s websites• Organise two conferences that generated £11,000 revenueI regularly use the following software:• Pure360 email marketing software• Social Media - Twitter, Facebook, LinkedIn• TweetDeck• HootSuite• Microsoft Office Suite• Insightly CRM• Myriad Database • Adobe PhotoshopI also regularly use basic HTML coding skills.In the role I have obtained knowledge of Google Adwords, keyword research tools such as SEMRush, and PPC planning.

Achievements and results from this position include:• Regularly doubled weekly revenue, using targeted email marketing campaigns• Managed e-commerce site, making it the company’s primary revenue stream• Increased lifetime value of key customers by developing upselling opportunities• Increased customer retention rates by developing and refining retention strategies• Wrote persuasive and audience specific marketing copy for websites and print• Used SEO to ensure new product lines reached the front page of Google • Drove sales by planning, implementing and monitoring large, seasonal promotions• Saved money by building effective relationships with external agencies, such as printers• Guaranteed delivery of high-quality work in a deadline-driven environment• Launched new products using events, direct marketing and social media advertisingI regularly use the following software:• MailChimp email marketing software• NOPCommerce e-commerce management/CMS software• Social Media - Twitter, Facebook, YouTube• MIcrosoft Office Suite• Marketing and Subscription databases • Adobe PhotoshopI also regularly use basic HTML coding skills.

The company publishes monthly journals and news alerts for the performance engineering materials sector. It was my responsibility to:• Write clear, well researched news articles to communicate complex information• Ensure timely delivery of monthly journals by managing free-lance editors and proofreaders• Guarantee a consistently high level of quality across seven monthly publications• Deliver timely news stories to readers using the company’s website• Identify and report on key topics for a range of market segments I regularly used the following software:• Microsoft Office Suite• QuarkXpress• Adobe Creative Suite• Bespoke CMS