James Maxwell Email & Phone Number

London, Gb

London, London, Gb

London, London, Gb

Responsible for day to day running of creative department and processes thereinConceptualising of major campaignsPresentation of major creative work Sounding board for creativesGuardian of all brands and campaignsRefining of concepts, copy and art direction Providing constructive, specific and intelligible feedback for teamsConcepts and ideas secured nationwide consumer campaign for agency from AvivaClients include: Aviva, Aviva Investors, Just Retirement, Defaqto, Aviva Health, MetLife3rd Place Money Marketing Awards Best Digital Campaign for Abbey for Intermediaries

London, London, Gb

Helping emerging creatives from diverse backgrounds and situations break into what can be a homogeneous industry.

London

To advise and support on the functioning and role of the network Managing the structure of the Executive Team and the CommitteeAdvising on the ongoing relationship between events, committee work and the work of the committeeIdentifying potential opportunities for future work of the networkTo consult with professional bodies on network best practice and governance

Conceptualising for an array clients in financial services sector, both B2B and B2C ATL and BTL communications Writing of brochures, sales aids, and IFA communicationWriting consumer brochures, DM packs and lettersEditing documents to "Tone's of Voice" requirements Writing headlines, body copy and content as per client requirementsPresentation of creative to clients

Proofreading and editing of all materials leaving studio Conceptualising for an array of online, print and DVD workImplementing a particular "Tone's of Voice" as per brand requirements Integral part of ATL and BTL campaign developmentManaging copywriting department, advising all designers, art-workers and technical staff on issues of copy and conceptWriting headlines, body copy and content as per client requirementsResponsible for instigating and developing Agency Copy File Streamlining creative processes. This includes developing systems for comments, amendments and sign off Brainstorming on all client campaigns

Front line of recruitment drive of Graduate Training Programme for Deloitte and Touche Contact person for potential and approved candidates

Researched and compiled destination information for over 200 separate destinationsWrote all copy for launch of Trafalgar Tours new website - www.trafalgar.co.ukProofread and edited all materials relating to websiteActed as advisor on website information layout and scopeMaintained website using content management system Examples of work go to www.trafalgar.com

Researched and investigated external companies and organisations Analysed brands' marketing communications and assessed their effectiveness Communicated findings through pointed and concise reportsFormulated logical arguments using qualitative and quantitative MethodsMade strategic recommendations

Conceptualised and conducted research for live and recorded on-air promotional station campaignsConducted creative processes to draft, structure, write and produce material for clientsServed as central communications coordinatorCo-ordinated and researched informational materials for client and station campaignsPlanned, facilitated and conducted meetingsLiaised with client service

Bachelor Of International Studies, Politics, Economics, Languages, Sociology, Religion

Education record

Education record