James Mccaffrey
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James Mccaffrey Email & Phone Number

Head of PR at TotallyMoney
Location: London, England, United Kingdom 11 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
TotallyMoney
Role
Head of PR
Location
London, England, United Kingdom

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James Mccaffrey is listed as Head of PR at TotallyMoney, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for James Mccaffrey.

James Mccaffrey previously worked as Marketing Manager at Totallymoney and Senior Marketing Executive at Totallymoney. James Mccaffrey holds Ba, Digital Audio & Business Studies from Kingston University.

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TotallyMoney

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About James Mccaffrey

⭐ PR Professional of the Year shortlist at the Headline Money Awards 2024 for TotallyMoney⭐ Launched one of London’s most talked about (viral) restaurants in 2024 with GrassoDay-to-day, I’m the Head of PR at TotallyMoney, solely responsible for press and communications. My work focuses on strategy, execution, and results. This often includes research of finance and tech topic, writing release, responding to inbound requests, and securing speaking opportunities.As a result of my efforts, I was shortlisted for PR Professional of the Year at the 2024 Headline Money Awards.I enjoy my work at TotallyMoney not just because the people are great, but also because it’s purpose-driven. We have a real focus on helping the UK’s 23 million under-served adults create financial momentum. That means putting people in control of their credit report and open banking data, telling them what it means, and showing them how to unlock a life of more choices.Away from my day job, I run the marketing for my brothers’ restaurant, Grasso. I built and designed the website, optimised it for SEO, run influencer marketing and social media, PR, and CRM. Since launching in January this year, the website has received 500k visits, and we've generated more than 15 million social media video views. We’ve been covered by top tier and trade press, and have received 1,500 Google reviews, averaging 4.8 stars. And the 180 cover restaurant is fully-booked.Our only expense has been the website photography and hosting — less than £1,000.Spare time is spent with friends and family, cooking, eating, drinking, travelling, listening to music, and running on days that end in a Y.

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TotallyMoney
Totallymoney
Head of PR
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11 roles

James Mccaffrey work experience

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Head Of Pr

Current
Totallymoney

London, Greater London, Gb

Key achievements: ⭐ PR Professional of the Year shortlist at the Headline Money Awards 2024⭐ 500 pieces of coverage in 2024 (50% growth over two years, 35% national press coverage)⭐ 250,000 organic LinkedIn impressions with an engagement rate >6% in 2023⭐ CEO interviewed on BBC Radio and spoke at leading fintech event, Innovate Finance Global Summit⭐ All achieved as a one person team on a restricted budget, without agency support, and in the absence of any other brand marketing or advertising.My role involves:➡️ Leading and developing company and CEO PR strategy➡️ Researching, writing, distributing and reporting press releases➡️ Drafting and distributing reactive news comments➡️ Responding to inbound requests➡️ Ghost writing leadership team LinkedIn posts and articles ➡️ Supporting CRM team on messaging to ensure market relevance and newsworthiness➡️ Working with Product Marketing to help differentiate TotallyMoney from the competition ➡️ Keeping abreast of competitor, regulatory, market, and lender changesI’m also a member of the company DE&I committee, supporting on regular events, and awareness campaigns.

Jan 2023 - Present

Marketing Manager

Totallymoney

London, Greater London, Gb

➡️ Manging PR strategy, execution, and external agency➡️ Site content audit and creation➡️ Managing CRM content strategy

Jan 2019 - Jan 2023

Senior Marketing Executive

Totallymoney

London, Greater London, Gb

➡️ SEO link building➡️ PR

Jul 2017 - Dec 2018

Marketing Executive

Totallymoney

London, Greater London, Gb

➡️ SEO link building➡️ Content marketing

Aug 2016 - Jul 2017

Marketing Director

Grasso

London, England, Gb

Launched viral restaurant, Grasso in 2024, with a £1,000 budget spent on website photography and hosting.⭐ Influencer marketing campaign generated more than 25 million views on TikTok and Instagram, with some of the UK’s biggest online personalities visiting, including Eating With Tod and William Hanson⭐ PR launch earnt coverage from national and trade press, including The Times, The Evening Standard, Hot Dinners and The Infatuation⭐ CRM and email marketing to engage customers help generate 1,500 positive reviews, and are rated 4.8 stars on Google ⭐ SEO optimised website received 500,000+ visits in less than a year, and ranks for a number of key search termsHas this worked? In short, yes. The 180 cover restaurant is fully booked, and feeds more than 750 diners every Saturday.

Freelance Marketing Consultant

Self Employed
Jul 2013 - Jul 2014

Digital Analyst

Vccp

London, Gb

Nov 2013 - Jun 2014

Seo & Content Analyst

Vccp

London, Gb

May 2013 - Oct 2013

Paid Search Account Executive

Vccp

London, Gb

Mar 2012 - May 2013

Seo Executive

Vccp

London, Gb

Sep 2011 - Feb 2012
2 education records

James Mccaffrey education

Ba, Digital Audio & Business Studies

Kingston University

Education record

London Oratory
FAQ

Frequently asked questions about James Mccaffrey

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What company does James Mccaffrey work for?

James Mccaffrey works for TotallyMoney.

What is James Mccaffrey's role at TotallyMoney?

James Mccaffrey is listed as Head of PR at TotallyMoney.

Where is James Mccaffrey based?

James Mccaffrey is based in London, England, United Kingdom while working with TotallyMoney.

What companies has James Mccaffrey worked for?

James Mccaffrey has worked for Totallymoney, Grasso, Cookhouse Joe, Self Employed, and Vccp.

How can I contact James Mccaffrey?

You can use AeroLeads to view verified contact signals for James Mccaffrey at TotallyMoney, including work email, phone, and LinkedIn data when available.

What schools did James Mccaffrey attend?

James Mccaffrey holds Ba, Digital Audio & Business Studies from Kingston University.

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