I have been, most recently, the President of Gigante Vaz Partners, an integrated advertising agency. At GVP I was responsible for all the strategic development behind our work as well as our full-service media department including media planning, buying and research. My broad range of skills combine classic strategic planning discipline with overall agency management experience, an in-depth knowledge of all types of media and the toughest negotiating instincts our clients had ever seen. I was also the point person for all of the agency's business development and its new business activity. I managed GVP's shift from primarily traditional advertising to primarily digital communications, social media marketing and branding.In 1990, I became the Media Director of Ketchum Advertising with the responsibility for all the media activity in the New York office of Ketchum. In 1992, I was promoted to General Manager of Ketchum Advertising/N.Y. managing the overall operation of the New York office. Effective with the merger with Jerry Inc., in May of 1994, I was named Executive Vice President, General Manager of Jerry & Ketchum.I have served on the Spot Broadcast and Local Cable Committees of the 4A’s, the Media Director’s Advisory Board of the Radio Advertising Bureau, the Cable Advertising Bureau and has authored several media guides for the 4A’s.Specialties: - General Management- Strategic Planning- Business Development- B2B Communications- Digital Marketing- Social Media Marketing- Media Buying and Planning
Listed skills include Social Media Marketing, Media Planning, Advertising, Digital Marketing, and 22 others.
