-Provide leadership and manage team running eCommerce fulfillment operations for Samsung.com.-Drive results for flagship launch planning, execution, and innovation to operate at 10x normal volume.-Optimize and drive improvements around mobile phone trade in, returns processing, fulfillment, delivery, and supply chain.-Drive projects to innovate with delivery and improve customer satisfaction by partnering with CS team, engineering, supply chain, and product managers to improve communication and customer experience for Samsung.com customers. -Manage data for all projects to drive incremental improvements, growth, on time delivery, and operational excellence.

-Manage research, development, and launch of new products across online sales channels. -Manage creative team developing marketing and product content to drive eCommerce sales. -Manage marketing initiatives to increase lifetime value of customer. -Drive increased revenue and improve profit on top products across channels. -Improve internal eCommerce offer performance and internal eCommerce software platform for efficiency, conversion, and improved customer experience. -Drive strategy for Cross Border Ecommerce and localization of websites.

-Promoted on Ecommerce Team to help drive strategic initiatives-Supported strategic product launches in mobile category launching mobile phones, financing, and trade in program on Samsung.com-Built product management skills overseeing launch of strategic online sales programs for financing-Managed Private Store and Employee Purchase programs to drive increased revenue-Managed affiliate marketing channel -Oversaw fulfillment to drive improved customer experience-Drove requirements and planning for new Ecommerce Platform launched in August 2017

-Managed merchandising of mobile accessory and accessory products across Samsung.com to drive conversion of sales for products-Launched successful Virtual Reality campaigns for Gear VR on Samsung.com partnering with Oculus and Facebook.com-Oversaw strategic wearables product launches and delivered landing page experience to support media and direct sales of product with positive ROI. -Successfully launched a water filter subscription program that drove 100% growth in category.-Lead effort to consolidate purchase experience across product categories. -Successfully merged shopping carts by building relationships with key stakeholders and educating decision makers on benefits of project.-Launched mobile responsive checkout redesign that resulted in 25% increase in conversions during 2015 Holiday Season

-Launched Ecommerce business for company that fueled massive growth.-Helped 10x overall company growth in 5 years.-Plan strategy and implement tactical operations to grow direct business through online sales.-Planned, managed, and successfully implemented project to upgrade eCommerce system for multiple store-fronts to Magento Commerce.-Implementing new ecommerce system in 2011 raised average order value (AOV) 50%, increased conversion rate by a percentage point, and increased traffic by 10% through SEO.-Launch and Optimize Google AdWords campaign to drive online sales.-Manage Affiliate Marketing Program to drive sales growth with current affiliates and sign up new publishers to the program.-Develop promotion and email marketing strategy and calendar to communicate more effectively, educate, and provide relevant offers to customers.-Conceptualized and implemented a Social Media Marketing plan that drove a 7% incremental growth in overall traffic from Facebook referrals alone with $0.00 invested in Facebook Ads / online advertising.-Integrated Mobile Web version of online store that increased sales on iPhone / iPad iOS and Android Operating Systems by 300%.

-Responsible for team that runs operations for Canon USA's online store.-Develop business requirements for design of website and integration of IBM WebSphere Commerce e-commerce platform.-Recommend strategy and advise on best practices to drive growth of sales and increase conversion of website.-Optimize business processes, document business processes in training materials, and train team on new system.-Build strategic relationships with IT Division, Call Center/Customer Support Operations, Logistics Division, 3rd Party Warehouse, Product Marketing and Procurement Divisions, Design Agency, Search Marketing Agency, and Product Divisions to improve customer experience and drive sales from all aspects of customer interaction with CanoneStore.com.

-Setup and maintain product information on website utilizing html skills and knowledge of catalog management and e-commerce systems-Reporting on trends in web traffic for Consumer website and key performance indicators of Online Store to drive sales and performance-Scoping business requirements on website to improve customer experience and drive sales-Maintain communication with product marketing groups, call center, IT, warehouse, and outside vendors to coordinate updates and improvements to the website-Support online advertising efforts by reporting on post click information and recommending and optimizing landing pages to drive conversion and increased ROI

-Setup, design, and implementation of online store-Management of inventory and distribution channels-Management of pricing and promotional strategies-Reporting on Email marketing responses, Store Revenue, and Ad Responses-Developed and implemented marketing plan that increased revenue 50% during 2004 holiday season