Co-Founder of Aim Assist, LLC, a leading consultancy firm built to provide the very best quality analysis and market research to the video game industry. With backgrounds spanning game development, publishing, brand management, marketing, user research and journalism, the team's collective knowledge drives highly informed, actionable insights from the perspective of gamers with decades of professional experience. Following a track record of success Aim Assist provides ongoing support to dozens of clients from small indie studios to leading AAA publishers. We continue to grow our team of experts to expand the services we offer, take on new partnerships and capture the broadest possible knowledge base for client requests.If you’re interested in working with Aim Assist, either as a client or an employee, please reach out to us. We’re always on the lookout for new talent!

• Relocated to EA Redwood Shores to head up global product evaluations.• Partnered with development, marketing and executive stakeholders to evolve long term strategies for driving product quality across Electronic Arts.• Defined EA’s centralized methodology for bringing strategic quality analysis to product teams through 3rd party and internal insights.

• Taken on to restructure and manage the EU Product Evaluation team.• Defined the evaluation and reporting methodology and evolved this into an Executive mandated practice for all EA titles. • Partnered with development and marketing teams throughout the full product life cycle to provide detailed game quality analysis, actionable recommendations and Metascore predictions.

• Relocated to Madrid to set up and manage a new Microsoft Platform team for EA Certification. • Hired, trained and developed a new team and managed the day-to-day workflow.• Defined test processes and standards sweeps for all MS titles in pre and final certification.

• Managed the Microsoft UKQA Compliance team.• Carried out department scheduling, reporting and standards sweeps for all Xbox/Xbox 360 projects within the UK Studio.• 2004-2007 Progression note: Analyst > Snr Analyst > Platform Lead.