James Mitchell Email & Phone Number

New York, Ny, Us

New York, United States

Analysis, culture, listening, thinking. The idea before the idea — for CLIF Bar, Supercell games, and more.

Sometimes I think a good novel is the best trend report there is. What else spends so long truly exploring the nuances of the psychology of the other?And writing stories, especially short stories, is a fantastic workout for any planner. Concision, narrative structure, imaginative but non-indulgent language, sheer creativity, and the mining of the heart to produce that rarest substance: empathy.I've written about schools in the future, office equipment that spies on you, a giant bridge to nowhere, a theme park centred around a staged forest fire, and weirder stuff still. Some of it is in magazines like Vice, some has won prizes. But I like to think I'd still be doing it if it hadn't.

London, England, United Kingdom

Direct Line and the British Heart Foundation. Future historians will call this the Red Brands Period.

London, United Kingdom

Taking the very best of what I've always done from my years in Brand Planning and fiction writing, and ploughing them back into my own personal craft-heaven: discovering, crafting and telling the propositional stories of brave brands undergoing birth, growth, or change.It's a wild ride and I'm learning a lot; hopefully to the benefit of all. Subscribe to eurekaproject.substack.com, and I'll share my thoughts with you.

London, United Kingdom

O2 Brand, and Shell Lubricants worldwide. Training the department in narrative form.

London, United Kingdom

At the newest incarnation of the only agency your mum's heard of I wrestled with three beasts at once. I helped Deutsche Telekom reorient its entire brand towards an idea of what a telco can truly do for the world in the age of 5G. On Direct Line I tried to make the most effective FinTech campaign in the UK work even better for 2018 by increasing the footprint it has on people's lives. And on the side, I kicked off the Human Sciences department by inventing a new form of research.They still didn't let me work the bar at the Pregnant Man, though.

London, United Kingdom

I came in to tweak the plot, pacing, characterisation, themes and dialogue of a new story so cool, it kills me not to be able to tell you more on here. Though, if I had to sum it in a line of the story's dialogue, it would be a string of explosion emojis. It's been amazing to try and understand the psychology of a six year-old reader, and to gain proficiency in a whole new way of telling stories.

In my time in the world of advertising I've run repositionings and won pitches, I've developed innovation pipelines and named product lines, I've worked on the UK's biggest lager and oldest butter, I've made CSR deliver sales and made robots that tell you your personality, I've won effectiveness and speaking prizes and helped win 1.2m votes for the Green Party with a boyband song.So: what can I do for you? I've taken time out of the daily grind to work on my novel - but at the same time, I'm looking for interesting challenges and new experiences. So if you have something you can't quite get your head around, I'd love to talk more.Here's my profile: https://app.yunojuno.com/p/james-mitchell-1

I went to mcgarrybowen for a taste of the freelance life - to an agency turning the page between one chapter and the next, with maximum opportunities to learn something. And that's what I got: I took on the lead planning duties for the our most productive client, Sky Bet, as it briefed in no less than five campaigns to mark the start of the football season; and led the planning team on a the strategic steps of a pan-Europe, pan-platform rebrand for coffee giant Tassimo.But the meatiest planning task was to give a more strategic, purpose-led form to Western Union’s CSR content platform, Chain Of Betters - bringing some hard-headed salience theory to a wonderful campaign that’s united 180 markets. I also spent a lot of time helping WU understand how to measure the effectiveness of CSR in a realistic and actionable way, but it wasn’t all theory: we funded one of South Africa’s first black female pilots to finish flight school, and I had one of those pangs of feeling like I didn’t deserve this job. New Business was a difficult brief with the agency undergoing transition, but over the course of meetings with prospective clients, I helped shape the agency’s new proposition. It’s not something you’d entirely expect.I also gave my favourite presentation I’ve ever done, on the strategic and moral relevance of Justin Beiber today. I will argue this to the hilt: if you’re more of a Jonas Brothers type, give me a shout and let’s hash it out.

London, United Kingdom

I joined Creature when it was 14 people, and left when it was 40. After having so many experienced planners to learn from at BBH, getting the space to run planning on lots of accounts and pitch constantly was the best kind of education. Three years is a long time - but the moments that stand out are:-Running ethnographic research on the Carling pitch and discovering that from the inside, Britishness was not at all what I thought it was (one of those brilliant “planner, know thyself” moments)-Bringing together a five-agency team to present Anchor’s hydra-headed 2015 campaign and thinking “oh god, we’re a grown-up agency now.”-Co-writing posters to sell the expansion of Gatwick Airport specifically to George Osborne - surely a first in “creative media buying”.-watching a hastily-assembled middle-aged boyband sing a song I wrote and did the strategy on to create the Green Party’s most watched ad (and, I would later learn, the most watched broadcast of GE2015) and trying to be sure it wasn’t some mad fever dream. Search on youtube: it wasn’t. It got on Gogglebox, not much tops that.

LABS | VODAFONE | UNILEVER | GOOGLE | WEETABIX | IPAs | ETC

Ma, Creative Writing, Distinction / First

50% short stories, 50% a novel.

Ba, Classical Studies & English, First

Activities and Societies: DJ for Beats and Bass and Xpression FM, humorist for The Sanctuary, got beaten up at Kung Fu a lot.