James Moon Email and Phone Number

As a Digital Marketing Manager Lead, I lead the end-to-end development and optimization of credit card marketing landing.- Using business insights and customer analysis, develop strategy and direction for marketing landing pages- Provide real-time creative direction throughout the development process to ensure campaign alignment, while reducing risk through legal and compliance collaboration- Analyze and communicate results with leadership- Develop ongoing testing and optimization roadmaps to drive performance

My wife and I run and manage a family business called Em(Brace) Your Cause. Our mission is to connect people with organizations in their local community. My wife founded the company in August, 2020, because we have a passion for developing bracelets and also giving back to the community, but we realized there was a challenge to figure out who and how to support local organizations. Each month, my wife creates a unique, custom, hand-made heishi bracelet that is tied to an organization. I develop the marketing strategy and then execute the creative across social media (organic and paid), email, the website. The goal is to develop content around each organization to help expand the reach of who they are and what they do. With every purchase from each bracelet design, $2 is donated directly to their cause.

Lead a talented digital marketing team with the goal of driving new patients to Airrosti.- Using a data-driven approach to test and optimize digital marketing campaigns- Report directly to the CEO to drive company goals through our growth marketing efforts- Lead a team full of talent and a diverse skill-set ranging from organic social, copywriting, videography, email, SEO, advertising strategy, web UX/UI, analytics, and project management- Drive new patients through B2C efforts and expand employer, carrier, consultant, and broker relationships through B2B lead generation efforts- Lead relationship with Public Relationship partner through strategic planning, project management, and reporting- Development of annual marketing budget with key leadership and analytics team to ensure our efforts are efficient, effective, and drive results that lead to a strong return on marketing spend

Manage the marketing operations as well as the creative, digital, project management and video team within the department. Monitor and measure the effectiveness of marketing initiatives and directly communicate with senior leadership. Develop cross-channel digital marketing strategy based on analytics and overall company goals. Determine and manage the annual marketing budget to ensure we are running efficient and effective marketing campaigns. Work directly with key stakeholders within each department to help meet their internal goals through marketing support.

Manage an extremely talented group of marketing employees to include Graphic Designers, Social media manager, Web Master, Digital marketing manager and a Videographer. Effectively manage timelines of every marketing project and initiative to ensure we produce high quality marketing support to the entire company. Work hand in hand with the Creative Director on Marketing opportunities and strategies to help drive prospective patients through the marketing funnel.

Deployed to Afghanistan from 2013-2014 in support of a Special Operations team. One of two Intelligence Analysts for the team in support of Operation Enduring Freedom. Provided expert management in directing intelligence collection, analysis, production, and provided informed recommendations to leaders of Marine Special Operations Team 8221. Effectively coordinated with 11 different intelligence agencies which enabled successfully de-conflicted all intelligence operations in Northern Herat Province. Currently an All Source Intelligence Officer and Signal Intelligence Platoon leader for my Company. Graduated Officer Candidate School in 2011 in which I learned to manage personnel to their full potential in order to accomplish a specific task. Graduated Military Intelligence Basic Officer Leadership Course in 2012 which trained me to be an Intelligence Analyst. Also utilized numerous analyst tools in order to present overall assessment of the current enemy situation. Learned that these same skills can be used to analyze business competition and apply solutions to present a better product or service to our members.

Work together with the community to build awareness of the challenges of Arthritis and the impact it has on people around the world. It starts with educating people about this leading cause of disability in America to help provide resources to people suffering from pain associated with Arthritis. At the foundation, we strive to provide the help and resources people need, fund scientific discovery to help cure arthritis and also impact the barriers for treatment through access and advocacy.

Offer guidance and direction for the creative development of USAA Marketing pieces that are directly seen by the member. Act as a brand reinforcer in order to create an integrated marketing platform throughout the different products and services that USAA provides.

Licensed Insurance Agent for Property and Casualty Insurance. Offer guidance and advice to members in order to facilitate their financial security. Performed cross selling of products based on the unique situations of each member. Received relationship sales training which helped me analyze the member’s current situation in order to provide them with financial security. Recently completed Up-Skill Property and Umbrella Insurance Training. In prior position I was the Marketing SME for my team which keeps the team up to date with some of the materials USAA sends to our members. Acknowledged as the Relationship Sales Pro for my former team giving me the opportunity to update everyone on sales techniques and the benefits of our product line. Chosen to be a coach/trainer for new hires in order to help them excel and improve on a daily basis. Currently hold a senior financial specialist position in which I act as a counselor and mentor to current financial foundation employees.