James Munro Email & Phone Number

Christchurch, Canterbury, New Zealand

Christchurch

London, United Kingdom

As Creative Solutions Manager, I was seconded to Blinkbox to provide expert knowledge and insight on the Pepsi Max brand to fully develop the relationship we (AKLP) developed between PepsiCo and Blinkbox Music. I also worked with other brands such as VO5 and Johnnie Walker to execute and amplify their campaigns.

London, United Kingdom

As Senior Account Manager, I worked with a wide variety of PepsiCo & Britvic clients, including global and national brand managers, shopper marketing and digital activation teams to deliver all in store shopper marketing and experiential activations for Pepsi Max in the UK. I provided clients clear accurate communication and executed creative solutions that drove results in a retail environment.Key achievements: Managed the 2014 Pepsi Football World Cup campaign in UK, working with global US PepsiCo brand & legal teams to deliver all campaign core look development, on pack artwork execution and individual retail overlays for Tesco, Sainsbury’s, Morrisons & ASDA. Pepsi packs were ‘Blipped’ over 2 million times, a UK record, resulting in Pepsi’s value sales growing by 14% year-on-year and the value share grew by 2.5%, Pepsi’s best ever result during a football tournament. This campaign won Drum Mobile Marketing Campaign/Strategy of the Year.Led the development of Pepsi Max activation at Wireless festival 2014 (which attracts over 60,000 people over 3 days) to leverage sponsorship agreement with Live Nation. This involved working with multiple stakeholders to develop a consumer engagement area featuring a live robot rock band, chillout area, product sampling and filming of the activity to drive social media engagement and conversation.Led secondary Wireless Festival campaign to deliver a VIP experiential activity for trade customers at the festival to encourage upsell and the ‘Perfect Pour’ on premise throughout the UK. Along with all creative and artwork development, worked with festival organisers and suppliers to provide a truly VIP experience for 450 trade competitions winners, hosted in a fully Pepsi Max branded two tier structure back of house at the festival.

As Account Manager I was the direct contact for the P&G Tesco shopper marketing team as well as working with P&G brand managers on retail initiatives for brands such as Gillette, Pampers, Tampax and Fairy. Utilising my strong background in P&G brands and operations, I provided relevant insight and experience to deliver great campaigns that produced outstanding results for the client.Key achievements:Developed the biggest P&G household NPD launch in Tesco, creating in store concept visuals that won unprecedented retail space for the launch of Ariel, Flash, Fairy, Bold and Daz. The success of this project opened the door for us to work with the P&G Geneva global office.Managed the creation and delivery of POS for the largest Pampers campaign at Tesco with UNICEF. I also managed the development of Tesco.com campaign pages and assets. The speed and accuracy of this work led to the Pampers team deciding to shift the management of future Tesco.com assets from the in house Dunnhumby team to Golley Retail.

As Account Manager I held responsibility for building and maintaining relationships with Foodstuffs (Pak n Save & New World) store owners and grocery buyers. I looked after all stores in the top of the South Island and worked to maximise sales and growth for the full P&G portfolio of brands e.g Gillette, Olay, Pantene, Oral-B. My skills in negotiation were developed, tested and honed during this role.

Christchurch, New Zealand

Christchurch, New Zealand

Christchurch, New Zealand

Bachelor Of Commerce (B.Com.), Marketing And Economics

Education record