Responsible for market development and sales management for the Nordic Region, Benelux, Italy, Middle East and Africa.

Led successful execution of the channel strategy for Canadian national home improvement retailers including business plans, forecasting, pricing, merchandising and sales tactics. Collaborated with key retail partners (The Home Depot, Lowe’s/Rona Canadian Tire and developed and implemented profitable and innovative programs in key product categoriesManaged marketing budget and calendar to drive sales. Lead management of channel research projects and utilized market research to develop selling stories to be used by sales partners.Collaborated with the product marketing team to ensure current and future roadmaps met the needs of customers to grow market share and built roll-out plans to commercialize new productsSupported field events and trade shows relevant to the channel and key account calls developing team’s talent and ensuring customer growth.

Managed the sales activities of stores, sales representatives and sales agency nationally. Achieved positive comps and maintained expenses set within budgetary guidelines. Recruited, developed and motivated sales team in a highly effective manner.Ensured proper development of Sales Reps by identifying training opportunities and providing a positive coaching model.Maintained appropriate pricing levels according to established procedures.Analyzed performance reports and developed strategic sales business plans.Executed strategic market plans and monitored progress against sales goals.Managed accounts receivable, customer credit and customer rebate programs per company guidelines.Actively called on key accounts and assisted Sales Reps as required.

Completed MBA programme, focused on marketing and business strategy.

Trusted to prepare and deliver high-level insights and recommendations to corporate leadership based on multiple analyses of industry/business, competitive landscape and consumer feedback.Evaluated and monitored the effectiveness of all customer service initiatives ensuring enhancements that improved the customer experience.Partnered with key stakeholders to resolve business issues related to sales execution.Oversaw and supported Home Depot’s customer service assessment programs at store level, including Mystery Shops and Voice of the Customer surveys. Launched, maintained and administered a corporate wide workload management program, (WLM - Reflexsis Task Management software). Managed the corporate to store communication process ensuring communications were on message, had the correct target audience & were clear and understandable

Customer metrics/consumer insights analysisSucessfully launched and manage a retail execution management systemProject ManagementApplication management

Liaised with local government agencies on behalf of CanadiansManaged and solved passport/visa issues for Canadian citizens in Madagascar

Supplier auditsLogisticsTransportation

Led development of product, merchandising and promotional strategies for 3 product lines (Weiser Lock, Price Pfister Faucets and Baldwin Hardware), in multiple retailers (Home Depot, Rona, Canadian Tire, Lowes, combined business of over $25 million CAD)Led execution of marketing plans and initiatives relating to new product introduction, merchandising, shelf space allocation and off-shelf placement.Collaborated with creative department to develop and produce communications and promotional initiatives, such as point of purchase materials and account specific promotions. Facilitated and developed presentation materialsLed in analyzing opportunities for Channel expansion, developing strategic plans and presentations to gain new retail distribution.Presented marketing strategies and new products to account buyers.Forged strong communication links between Sales and Marketing in understanding and prioritizing account needsMaximized merchandising and promotional synergies through POS sales analysisManaged all promotional budgets.Led commercialization efforts on new productsLed in developing efficient and effective mix management tools