A performance-driven marketing professional with more than 13 years of diversified experience in B2B for SMB and Enterprise marketing, brand expansion, pipeline creation, and client retention. Proven track record in developing innovative programs to increase product awareness and build sales pipelines. Proficient at identifying market opportunities, buyer segmentation, and creating and executing go-to-market plans. Excellent interpersonal, writing and verbal skills, and ability to work on a virtual team. Specialties:• Strategic B2B Marketing• Integrated marketing campaigns• Events, trade shows, conferences• Building long-term, solid relationships with customers through account-based marketing• Business development/building robust partnerships with alliance partners• Partner management and enablement • Budget and finance management• Trusted adviser to partners, vendors, co-workers and sales teams• Excellent collaboration, communication, and tactical management skills• Thrives in fast-paced, high energy environment
Listed skills include Social Media Marketing, Marketing Communications, Brand Awareness, Marketing Strategy, and 20 others.