At O&Co we empower Business Growth and Transformation through Marketing, Sales, and Technology solutions. We craft bespoke strategies tailored to your specific needs and ensure optimal results through meticulous execution.

Leading both the Marketing and Technology business units, tasked with driving organisational growth, digital transformation, and the evolution of our proprietary technology platform and SaaS offering. Reporting directly into the CEO.- Built a growth engine through a combination of performance marketing channel optimisations and a suite of new acquisition-focused commercial partnerships. The strategy delivered year-on-year customer growth of 80%, at a cost per acquisition (CAC) 43% below Revive's original baseline CAC.- Digitisation of key offline functions and an always-on Conversion Rate Optimisation (CRO) roadmap have driven a 242% uplift in conversion rate from website visitor to customer application.- Designed, developed and implemented an online customer account and new partner platform that enables audiences to self-serve. This has eliminated significant operational costs and delivered an NPS of 87.- Compiled and executed a group-wide strategy to consolidate eight fragmented businesses and brands into a suite of complementary services under a single brand - Revive Financial.- Developed an automation-driven program of content and communications that has assisted sales teams in increasing application conversation rates by 24% with our key audiences.

Driving the evolution of digital growth globally for Travelex, I lead the Global Consumer Marketing team. In this role I was responsible for the global digital media operations, Travelex's centralised CRM/marketing automation platform and the channel performance of SEO, CRO and strategic partnerships.- Created a new marketing unit to support Travelex’s global payments division. Once the new team was created, we built a new creative platform, CRM, onboarded a new media and creative agency, and developed a new global go-to-market strategy.- Designed and implemented a cloud based, real-time digital analytics dashboard for all key international markets.- Authored and implemented a global marketing community roadmap. The roadmap included establishing a global team to implement consistent global optimisation plans across CRO, digital media, CRM and SEO, and a monthly performance forum with international representation.- Led a review of Travelex's international media activity and implemented an international media optimisation plan.- Lead a team that designed, built and implemented an API based dynamic display solution for Europe, UK and Northern America to assist in driving global brand synergy and increased channel conversions.

Leading the acquisition and analytics efforts of Western Union’s digital business in the organizations largest European market for revenue, new customer growth and transaction volume. The role is inclusive of direct accountability for the media investment (>$7M AUD) and the innovation roadmap for both the UK and Irelands testing programs.- Driving a strong double-digit percentage increase in new customers YOY through a combination of media driven growth executions and digital experience optimisations.- Design and orchestration of a European-wide digital performance dashboard, providing all markets with a consistent and reliable analytics platform within Power BI.- Test and learn program collectively drove an efficiency increase of 14% for our transactional conversion rate.- Launching a referral program focused on driving extremely efficient organic growth from our existing customer base, achieving a CPA 33% less than the market average.

Developing, implementing and managing the demand generation strategies. This role included accountability for the $3.5M AUD RAMS media budget and responsibility for channel performance across the website and call centre.- Led the RAMS brand to be the first Australian business to implement TV synchronised programmatic display and search. This program tripled the click through rate (CTR) on paid search ads and more doubled the CTR on display.- Increased qualified leads year-on-year by 17% through a combination of new lead generation partnerships, channel optimisation strategies and the implementation of both Google and Adobe suite of tools RAMS.- Migrated all RAMS display activity to a dynamic solution via DoubleClick Campaign Manager. The business has now achieved a quarterly decrease of 29% in cost per click and a 31% lower CPA.- Led the team to design and implement Integral Ad Science’s pre-bid brand safety solution across all of our digital advertising. The business now has complete transparency on all viewability metrics.

End to end project management of all acquisition led programs for both Boost Mobile and Belong. I managed the digital media and execution of creative strategies across both brands. In this role I lead the development and execution of the social media channels and other online assets for both brands.