Director - Wams Sales & Service Product Owner
•• Led the transformation of Salesforce usage from elementary to a gold-standard system by coaching teams on best practices and enhancing sales efficiency, resulting in a 400% improvement over 2 years through strategic data insightsand deal prioritization.• Directed cross-functional teams of 30+ including Architects, Analysts, Developers, Testers, Scrum Masters, and UX Designers, ensuring the successful alignment of technology with sales and service goals.• Oversaw the Salesforce platform for 5 Sales Channels and 3 Service Channels, partnering with Marketing to meet annual revenue goals, enabling sales to consistently achieve $60B in new assets under management (AUM) year over year.• Partnered with Sales Enablement and Strategy teams to align business and technology strategies, providing innovative solutions and valuable insights that significantly impacted the organization’s long-term objectives.• Developed an AI-driven vision for the sales cycle, leveraging end-client demographics and market-specific Schwab Asset Management products to optimize sales effectiveness.• Played a key role in expanding the wealth advisory business from $150B to $200B in AUM within 3 years, contributing to a 25% exceedance of 2023 sales target for Schwab Wealth Advisory through enhanced sales effectiveness.