Leading product strategy for Tokuhn, a Shopify-focused startup, tackling customer acquisition and loyalty challenges for small merchants.Spearheaded product development for SaaS solutions, campaign tools, and coalition loyalty systems.Designed AI-driven classification workflows to efficiently categorize millions of Shopify products.Launched product-led marketing strategies for B2B and D2C merchants, driving customer acquisition and retention.Built admin and storefront apps to support seamless operations, token airdrops, and data synchronization.Integrated scalable design principles using Figma, Material Design, and front-end development technologies (HTML/CSS/JavaScript).

Directed product delivery for insurance and sustainability services, driving cross-functional collaboration and customer success.Developed and launched a Carbon Offset product in 90 days. Increased claims NPS from +20 to +55 in just 4 months with no increase in costs.Developed pricing frameworks, including earned premium analysis and cash flow mapping.Created B2B2C programs that expanded retailer engagement and revenue streams.

Launched and scaled Samsung’s equivalent of AppleCare, achieving $60M in revenue through innovative subscription models and cost reduction strategies.Transformed extended warranties into customer loyalty programs, expanding across B2B and consumer product lines.Developed partnerships with major retailers like BestBuy and mobile carriers to distribute Care+ services.

Grew app usage to 8.6M MAUs in just 9 months and secured over 500M downloads.Enhanced user retention by integrating customer support, diagnostics, and community features.Improved Google Play rating from 3.2 to 4.1 stars through UX-focused enhancements.

Redefined Dolby’s product strategy for mobile and app store models.Transitioned Dolby software to a mobile-first model, securing integration into tens of millions of devices annually.Analyzed emerging technologies and market trends to prioritize customer requirements, driving revenue growth.

Developed and managed product offerings for a $100M certification business and a $10M e-commerce platform.Maximized revenue by defining product vision and delivering solutions aligned with market demand.

Managed Dell and HP accounts, generating $90M in incremental revenue and driving two-thirds of company revenue.Expanded market share through targeted upselling, cross-selling, and innovative product demos for senior leadership.Built long-term client relationships by managing complex negotiations and forecasting processes.