James Paddon incorporated J. R. Paddon Associates, in 1997, where he is serving as the President. The business began by representing a single item to Target Corporation and has grown into a flourishing consulting and repping company that provides sales, creative services, and category management to its clients. Prior to founding J.R. Paddon Associates, Mr. Paddon spent 14 years building the foundation for the business at Target Corporation. It was at Target, where he found his passion for gifts and decorative accessories as well as his talent in merchandising. Although Mr. Paddon spent the bulk of his time while at Target as a Senior Buyer of Gifts and Decorative Accessories, he started out in inventory management and worked his way to become a Manager in the Trend Department, focusing on Men's and Boy's Apparel. Having traveled the world, Mr. Paddon has acquired a keen eye for what the guest expects, appreciates and values. It is with that eye and desire that he can choose and price a fashion forward assortment for clients. With over 30 years of retail experience, working with such merchants as Gimbel's, Marshall Fields, Macy's, Target, and Spiegel Catalog, Mr. Paddon knows the industry inside and out. J. R. Paddon's success has been based on meeting and exceeding client expectations.