What sets James apart is his unique approach as a hybrid CEO, conducting his operations primarily from his yacht while traversing the globe. Noteworthy among his recent accomplishments is his role as the founder of oceanpeople.com, director at getgripped.com, and co-CEO at absoluteskin.com.au, all of which have undergone rapid expansion. He also successfully exited from the online startup www.crooze.com.au, which experienced a remarkable 350% year-over-year growth.With a solid 19 years of experience in the eCommerce, retail, and marketing sectors, James has earned respect as a business leader. His notable achievements include co-founding and leading one of Australia's premier cosmetics retail outlets. Presently, James serves as a consultant, lending his expertise in managing organizations through periods of rapid growth, mergers, and acquisitions.Additionally, James is actively engaged as a mentor and investor in the eCommerce realm, offering guidance to companies in Australia, Asia, and the USA. His journey in the online commerce landscape began with the co-founding of RY.COM.AU in 2007, Australia's largest online destination for skincare, haircare, and beauty products. Under his leadership and in partnership with Bradley Carr, James expanded the business through strategic acquisitions of facialco.com.au, Lulu and lipstick, and Kitchenwaresuperstore.com.au, solidifying his position as a leader in online retail. In 2018, he orchestrated the sale of RY.COM.AU to the world's largest online cosmetics retailer, The Hut Group.James's fascination with consumer behavior and his commitment to enhancing the customer experience drives his passion for understanding the intricacies of online shopping. Through his multifaceted roles, James continues to make significant contributions to the e-commerce landscape globally.