Head Of Digital Media, Data, Partner And Publisher Services
CurrentWhile at WooliesX:- Driven and built the Addressable Media strategy and productisation for data for Cartology and then built the teams that have built and activated those solutions both on and off Woolworths properties.- Industry expert on addressability and addressable media and audiences within Woolworths Group. - Industry expert on the interaction on intersection of media, audience activation and personalisation within the ever changing landscape of privacy and customer trust.- Principal Chapter Lead across Media Planning, Commercialisation, Business operations for WooliesX, looking after recruitment, retention, strategy and team management.- Stakeholder on the response to the Digital Platforms Enquiry & Review of the Privacy Act for Woolworths Group- Driving the Strategy to broaden the partnerships between Woolworths Group and Media Owners/Platforms in the AU Market