James Phipps Email & Phone Number

United Kingdom

Greater London, England, United Kingdom

I head up a sales team of Agency Development Managers. I lead on and set the framework for our relationships with Big6 Agencies. In doing so i set the strategic direction and growth ambition with our agencies by creating and signing commercial deals and JBP's. These were complex data driven approaches, involving, 1st and 3rd party audience data integration via AWS clean room AMC. As a senior manager i am also responsible for hiring, development, performance management and building a healthy work culture.

Greater London, England, United Kingdom

In this role a created the first Agency sales team in Amazon Ads. In doing so creating new revenue streams and increasing our market coverage. Later expanding this model into the rest of the EU. I was building from the ground up; hiring, GTM playbooks, and breaking new ground further still by selling our first Premier League packages. I was also starting to forge Ads and AWS solutions for our most advance data driven partners.

London, United Kingdom

• First senior manager hired to drive business development revenue streams• Scaled sales team from 0 to 15 in two years• Developed revenue streams from £3MM - £9MM in the same period. • Created staff retention and promotion policies • Launched GTM mechanisms for AMS (sponsored Ads)• Opened new revenue incremental revenue streams by engaging with agencies

London, United Kingdom

I ran a high performing sales team delivering revenue across both tier 1 and independent agencies. The product portfolio included programmatic, rich and engagement formats. As a content focused business we were also tasked with selling content solutions across the Huffington Post and AOL. Other core accountabilities included:Tactical and strategic planning to meet business goalsDevelop agency contacts to create valuable partnershipsImplement operational efficiencies and improve product portfolio in response to market needsDrive trading agreements

United Kingdom

• Core experience in selling brand solutions across AOL owned and operated properties.• Under previous structures also sold performance (CPA,CPM,CPC) solutions• Written quarterly agency/client contact strategies• Mentoring all new starters, covering: products, sales strategy, and pitch strategy• Lead member of staff on all larger creative solutions executions• Lead member of sales in developing & implementing the Huffington Post sales strategy

United Kingdom

• Responsible for setting up a new revenue stream for the business. Thisfocused on selling realbuzz.com inventory to brands, media buyers, and networks • Mapping out media planner/buyers and relevant contacts within them• Developed rate card• Manager to a sales team of 5 (x3 in London x2 in Chester)• Developed products & services. This involved working with editors, programmers anddesigners from the point of concept through to delivery