James Plume Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Darwin, Northern Territory, Australia

Manage and distribution of rates through various channels and systems; Property Management System, Booking Channel Managers & Extranet. • Help maintain and amend accordingly the dynamic pricing modules to ensure effective yield management. • Assist with daily reservations queries and bookings when required.• Ensure that all rates are loaded correctly and that packages have been correct set up in GDS and PMS• Accurate issuing of RFP tenders and group, corporate and wholesale contracts as required.• Spearheads troubleshooting and resolution of any GDS rate loading issues as they occur.• Work collaboratively with partners to achieve a greater distribution through OTA’s and other online channels and 3rd party websites. • Monitor and enhance hotel yield management on 3rd party websites e.g. wotif.com, Expedia, Agoda etc. • Analysing booking patterns and market trends. • Monitoring competitor performance. • Review the business pickup on a Daily/weekly/Monthly basis to suggest appropriate changes to business strategy, • Generate statistical analysis for monthly reports• Maintain control systems relating to room reservations – adhere to pre-set availability rate control and hotel selling strategy ensuring revenue maximization at any given time in relation to market trends• Inputting and accessing data in Opera in addition to inputting new hotel rates. • In conjunction with Executive Manager Hotel and Resort and Director of Sales implement the hotel sales plan, updating information and recording results on a monthly basis to ensure positive activities are repeated and unsuccessful activities are effectively evaluated and changed as appropriate.• Create good sales communication with all hotel departments to develop motivation and encourage sales awareness, developing a positive sales ethos throughout the hotel involving all departments, assisting in the development of sales activity including F&B etc.

Parramatta, New South Wales, Australia

• Maximize revenue to achieve budgeted and forecasted revenue targets.• Focus on trend recognition, demand anticipation and opportunity analysis.• Develop and implement systems, practices and tools aimed at these revenues through balancing demand and revenue maximization techniques.• Ensure optimal presentation and maximization of business opportunities through brand websites, 3rd party websites, CRO and GDS.

Sydney, Australia

Revenue Management consultancy mainly contracted a selection of clients in small to mid-size properties in Pubs, Hotels, Serviced Apartments and Holiday Parks providing:• Revenue Reporting • Creation of Revenue / Yield Strategy• Comp Set & Market Fair share reporting • Maintaining a 365 Day Booking Horizon • Providing 7 Day Support to clients• Maintaining a 100% OTA Quality score • Monthly Revenue Meetings• Build new OTA connections• Setting dynamic rate strategies• OTA Campaign Setting• Leisure Sales Contracting

Sydney, Australia

• Implement revenue management and distribution strategies in line with financial objectives• Weekly pick up analysis and strategy adjustments• Maintain a complete understanding of competitor’s, including OTA’s • Manage and oversee strategy for all 3rd party distribution • Responsible for assessing, analysing and providing recommendations on pricing strategy• Ensure all related systems are configured correctly, validated and working to full capacity• Systems quality assurance – loading and audit of all rate plans and management of content across multiple distribution channels• Yield restrictions management; length of stay, inventory by channel, pricing control and new pricing concepts• Distribution partnerships – relationship management• Online merchandising – ensure up to date and accurate product information on all sales channels including images and content.• Maintain integrity in all reporting and systems management• Develop and maintain strong working relationships with Park Managers to maximise business opportunities

Sydney

Managed 21 parks across Queensland, News South Wales, Victoria, South and West Australia. Implemented a number of initiatives including dynamic pricing of cabins, promotional campaigns and a system of revenue reporting using RMS9.

Sydney, Australia

Responsible for a team of 9 across Business Development, Marketing and Conference & Events for accommodation, meetings and food & beverage revenue for 315 rooms, 11 function rooms and two food and beverage outlets. Achieving increases residential conferences and weddings, additionally increased restaurant covers through group buying campaigns with Groupon.

Parramatta

Responsible for centralised operated housekeeping for 4 locations, laundry for 9 properties and directly managing the Restaurant and Function rooms, including managing rates and availability for 12 properties in NSW and support 6 properties in Auckland, New Zealand through quarterly visits. Additionally, overseeing the Cluster Front Office / Reservations department of 6 staff, providing remote Reception services to 10 properties and voice and e-mail reservations.

Parramatta

• Implemented a dynamic pricing strategy (formerly static) with implementation of promotional rates such as Advance Purchase and Stay & Save• Created a Special Events Calendar and imposed yield restrictions such as blocking of weekly rates and Inbound Groups• Developed a daily and weekly pickup report process• Subscribed to STR Global and provided a focus to the Managing Director on REVPAR• Connected all hotels to push rates directly from the Property Management System (roomMaster)• Contracted 5 hotels directly with 5 of the major Consortia programs (previously via TravelClick)• Signed 5 hotels to Lanyon and won new accounts such as Woolworths and Invensys• Signed up new accounts to the group such as Expedia and HotelBeds• Increased OTA rooms revenue in NSW by 41% and GDS production by 65%

Darling Harbour

Sydney

• Representing the hotel at major trade shows such as ATE/AIME• Point of contact for all Key accounts across all market segments• Work closely on all large event proposals with Conference sales team• Setting the direction for all pricing at the hotel of rooms, conferencing and food and beverage promotions• Develop partnerships with local attractions and festivals• Provide the directions for briefs for print advertising as well as creative artwork• Approve all external communication including hotel Edm’s• Provide brief to SEO company for website growth plan• Managing a Sales & Marketing team of three (3) account managers, as well as a Conference Sales Manager, Marketing Communications Manager, Revenue Manager, Reservations Manager and Sales & Marketing Co-ordinator• Drive the formulation of Sales and Marketing Plan, amongst all team members

• Provided revenue management training and the Goldres platform to property and sales personnel in order to improve their knowledge of the key revenue management principals and the system. I made sure group revenue management strategies are communicated to all property General Managers and their teams. I also assisted each property in the development of the annual business plan to achieve maximise room revenue at each property. • Lead weekly property revenue meetings with the General Manager, Guest Service Manager and Reservations team in order to review property business performance and all group bookings. I also conducted monthly rate parity shops then reported findings and recommendation in the property weekly revenue management meeting.

Initially employed as Reservations Manager and was promoted to Revenue Manager in April 2005. As Revenue Manager, I was responsible for:• Bringing the most profitable customer to the hotel, I managed pricing, conversion and yield restrictions in Holidex Plus, ensuring all product information on InterContinental Hotels Group and TPI sites is accurate, appealing and appropriate to business need.• Analysing of group activity and revenue management audits. I provided input to the annual budget process on all revenue, pricing and sales mix aspects of the business and conducted weekly yield meetings.• Conducted training on revenue system functionalities and enhancements so the property was in line with InterContinental Hotels Group standards and focus on continuous improvement.

Bachelor, Hotel Management

Education record