James Plume Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Darwin, Northern Territory, Australia

• Manage and distribution of rates through various channels and systems; Property Management System, Booking Channel Managers & Extranet.
• Help maintain and amend accordingly the dynamic pricing modules to ensure effective yield management.
• Assist with daily reservations queries and bookings when required.
• Ensure that all rates are loaded correctly and that packages have been correct set up in GDS and PMS
• Accurate issuing of RFP tenders and group, corporate and wholesale contracts as required.
• Spearheads troubleshooting and resolution of any GDS rate loading issues as they occur.

Parramatta, New South Wales, Australia

• Maximize revenue to achieve budgeted and forecasted revenue targets.
• Focus on trend recognition, demand anticipation and opportunity analysis.
• Develop and implement systems, practices and tools aimed at these revenues through balancing demand and revenue maximization techniques.
• Ensure optimal presentation and maximization of business opportunities through brand websites, 3rd party websites, CRO and GDS.

Sydney, Australia

• Revenue Management consultancy mainly contracted a selection of clients in small to mid-size properties in Pubs, Hotels, Serviced Apartments and Holiday Parks providing:
• Revenue Reporting
• Creation of Revenue / Yield Strategy
• Comp Set & Market Fair share reporting
• Maintaining a 365 Day Booking Horizon
• Providing 7 Day Support to clients

Sydney, Australia

• Implement revenue management and distribution strategies in line with financial objectives
• Weekly pick up analysis and strategy adjustments
• Maintain a complete understanding of competitor’s, including OTA’s
• Manage and oversee strategy for all 3rd party distribution
• Responsible for assessing, analysing and providing recommendations on pricing strategy
• Ensure all related systems are configured correctly, validated and working to full capacity

Sydney

Managed 21 parks across Queensland, News South Wales, Victoria, South and West Australia. Implemented a number of initiatives including dynamic pricing of cabins, promotional campaigns and a system of revenue reporting using RMS9.

Sydney, Australia

Responsible for a team of 9 across Business Development, Marketing and Conference & Events for accommodation, meetings and food & beverage revenue for 315 rooms, 11 function rooms and two food and beverage outlets. Achieving increases residential conferences and weddings, additionally increased restaurant covers through group buying campaigns with Groupon.

Parramatta

Responsible for centralised operated housekeeping for 4 locations, laundry for 9 properties and directly managing the Restaurant and Function rooms, including managing rates and availability for 12 properties in NSW and support 6 properties in Auckland, New Zealand through quarterly visits. Additionally, overseeing the Cluster Front Office / Reservations.

Parramatta

• Implemented a dynamic pricing strategy (formerly static) with implementation of promotional rates such as Advance Purchase and Stay & Save
• Created a Special Events Calendar and imposed yield restrictions such as blocking of weekly rates and Inbound Groups
• Developed a daily and weekly pickup report process
• Subscribed to STR Global and provided a focus to the Managing Director on REVPAR
• Connected all hotels to push rates directly from the Property Management System (roomMaster)
• Contracted 5 hotels directly with 5 of the major Consortia programs (previously via TravelClick)

Darling Harbour

Sydney

• Representing the hotel at major trade shows such as ATE/AIME
• Point of contact for all Key accounts across all market segments
• Work closely on all large event proposals with Conference sales team
• Setting the direction for all pricing at the hotel of rooms, conferencing and food and beverage promotions
• Develop partnerships with local attractions and festivals
• Provide the directions for briefs for print advertising as well as creative artwork

• Provided revenue management training and the Goldres platform to property and sales personnel in order to improve their knowledge of the key revenue management principals and the system. I made sure group revenue.
• Lead weekly property revenue meetings with the General Manager, Guest Service Manager and Reservations team in order to review property business performance and all group bookings. I also conducted monthly rate parity.

• Initially employed as Reservations Manager and was promoted to Revenue Manager in April 2005. As Revenue Manager, I was responsible for:
• Bringing the most profitable customer to the hotel, I managed pricing, conversion and yield restrictions in Holidex Plus, ensuring all product information on InterContinental Hotels Group and TPI sites is accurate.
• Analysing of group activity and revenue management audits. I provided input to the annual budget process on all revenue, pricing and sales mix aspects of the business and conducted weekly yield meetings.
• Conducted training on revenue system functionalities and enhancements so the property was in line with InterContinental Hotels Group standards and focus on continuous improvement.

Bachelor, Hotel Management

Education record