James Prasalowicz Email & Phone Number

New York, United States

New York, New York, United States

Leader of the Sales Planning department (4+ direct reports), which owns presale support and media strategy consultation. Oversee the RFP process across both media and measurement products, ensuring high-quality, successful deliverables. This includes nearly 750 proposals per year and upwards of $1B in revenue potential. Work cross functionally with internal stakeholders, shaping product developments and external partnerships to help drive business.Develop pricing policies to maximize company achievement against KPIs, inclusive of creating internal Rate Cards and strategies to maximize engagement and deliver value to key accounts/verticals.

New York, United States

New York City Metropolitan Area

Co-led of the media strategy and pre-sales planning department inclusive of 10-15 team members (4-6 direct reports). Oversaw production of pre-sales strategies and materials to drive business across all verticals and capabilities (digital media, Shopper marketing, and Influencer).

Greater New York City Area

New York, New York

Lead in development of integrated, multi-channel media strategies for numerous CPG brands as a key member of the transition team for J.M. Smucker and Publicis Groupe. Managed team of 2-3 direct reports, overseeing the RFP process, partner negotiations, final plan activation with budgets of $50MM+.

Philadelphia, Pennsylvania

Acted as main contact for clients, creative agency, advertising vendors, partner agencies, and other internal teams (Analytics, Search, etc.) for all day-to-day aspects of media campaigns for Gilead Sciences HIV medication portfolio with budgets of $30MM+. Managed and trained Associate Media Planners and Media Planners on all campaign maintenance procedures, along with standard media and PHM processes.

Philadelphia, Pennsylvania

Philadelphia, Pa

New York, New York

Assisted in the planning, implementation, and maintaining of media campaigns across multiple channels for Proctor & Gamble account.

Managed and staffed kiosk campaign for Valley Forge Tourism and Convention Board

• Aided in the planning and execution of all events for our clients• Managed the mailing and distribution for the A+ School Rewards program for Giant Food Stores and Stop and Shop

• Assisted with the planning and execution of all Philadelphia Magazine events. • Updated Philadelphia Magazine’s social media pages and developed new and creative ideas for social media efforts.• Analyzed post-event data and survey results, and presented findings to staff.

• Executed test plans before and after web code deployments and direct mail campaigns to ensure each channel is functioning to 100% accuracy.• Created and proofed customized landing pages to coordinate with direct mail and email promotions. • Tracked Co-brand partners in the news and updated managers on any new and important information.

• Assisted in the promotion of games, special events, and the organization as a whole.• Ran the in-game promotions, made ticket sales, and helped run the College Wiffleball Home Run Derby tour.• Spoke at school assemblies and represented the Riversharks at various community relations appearances.