James Pullinger Email & Phone Number

Glasgow, Gb

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Short term contract position during team restructure, overseeing Cotswold Outdoor and Snow+Rock Social Media channels.

London, England, United Kingdom

- Responsible for all marketing activity across Europe- Developed and Executed regional marketing strategy based on local insights.- Focus on increasing Brand Awareness in low awareness markets.- Executed marketing plan for the new Brompton Junction Paris store, including in-store visuals, messaging, PR, launch events, social media, email and paid media campaigns. - Line Manager to Marketing Executive based in Paris.- Managed a team of freelance social media community managers across the region, increasing both audience and engagement across all channels. - Built relationships and campaigns with PR agencies, on both a retained and project basis.- Ensured on-time and on-budget delivery of product launches and campaigns.

London, United Kingdom

- Created and executed marketing plans for Brompton’s 5 European priority markets.- Established marketing strategy matrix to prioritise activity across the region. - Championed local market priorities in a busy global business setting, creating country specific campaigns. - Supported the launch of e-commerce bike sales during Covid-19 pandemic, executing a detailed communication plan for both consumers and trade partners. - Executed joint marketing plans with key accounts to increase visibility of Brompton across their channels. - Executed brand presence at international trade shows (Eurobike and Velofollies).- Introduced a new translation process across the marketing department to ensure quality and consistency.

London, United Kingdom

- Established marketing relationships with key accounts across region.- Responsible for distribution and execution of in store visual merchandise across the Brompton dealer network in Europe, from standardised in store kits to custom displays for key accounts. - Led on key business project to overhaul the global visual merchandise ordering process.- Represented Brompton at consumer and trade events across the region. - Created a new global B2B trade communications process, ensuring information was collected and organised efficiently and sent to trade partners in a timely and and exciting format.

London, United Kingdom

- Accountable for all brand content and communication for the performance clothing brand dhb, the largest in house brand of sports ecommerce retailer Wiggle.- Established first ever Brand and Tone of Voice Guidelines for dhb.- Project managed the launch of new outdoor clothing brand Föhn, including brand messaging, content copywriting, photoshoot production and launch campaign management. - Created consistent and effective omnichannel campaigns for product launches, across website, email, social media, print, digital and PR channels, with a focus on aligning the customer journey and experience.- Responsible for improving the brand perception of dhb through focussed communication to target customers.Successfully activated sponsorship with professional cycling team Canyon Eisberg in line with the launch of dhb’s pro-level Aeron LAB clothing collection, resulting in increased sales.Established and maintained strong relationships with specialist press titles.Managed a significant six figure marketing budget.

London, United Kingdom

Bachelor Of Arts (Ba), English Language And Literature, 2:1

A Levels: English Literature, History, Mathematics, Chemistry And General Studies, Grade A In All Subjects