Launched a successful business to establish the firm as a preferred pool, spa, landscaping, lighting, irrigation, concrete, decking and fencing service provider in Louisville, Bowling Green, Paducah, Lexington, Nashville markets. Introduced new products/services, grow sustainable sales layers, achieve increased profitability and drive customer satisfaction and loyalty. Full strategic and management responsibilities for operations, P&L, cash flow and sales/marketing. Accelerate the company’s penetration throughout the markets, negotiate complex agreements while building business infrastructure and maintaining a competitive presence. Instrumental in developing and directing sales over $600,000 per year. Develop and implement long-range strategies resulting in increased sales and market share. Cultivate new business while maintaining existing clientele through careful orchestration of sales and marketing strategies. Achieve maximum goals by implementing sales and productivity plans while controlling expenses. Provide continuous customer support through follow-up visits and service calls to ensure an on-going personal relationship with customers. Manage projects ranging from $1000 to over $250,000 from inception to final execution.Secure government contracts in excess of $600,000.Directly responsible for vendor selection, relations, bidding, estimating, negotiations and overall task management.Supervision with staffing, training, development and performance evaluation responsibilities.Capital formation, negotiation and integration into existing business model.Directly responsible for developing and executing local and regional advertising and marketing strategies.Implement lead generation processes resulting in increased sales.Establish pricing structure in light of market trends.Make executive presentation to key decision makers for larger accounts, business needs analysis, 3D design solutions, developing RFP’s, estimating and final closing.