Key responsibilities • Reporting & analyses of business for Senior Management.• Reporting & analytical alignment across North Europe.• CRM implementation across Nordic region.• Deal management of Key Account relationships.• Project Management for operational integration strategies.

2005 to dateKey responsibilities have includedManagement of Airtime Planning TeamEnsure best working practices.Optimise workflow efficiencies of tasks.Inventory ManagementManage Pan European Nordic requirements.Efficient planning of airtime to optimise revenue & track sell out.Commercial break ratings set up & predictions.Setting clear pricing policies.Pricing analysis of business by TV channel.Revenue Forecasting & AnalysesAccurate reporting to senior management for weekly, monthly, quarterly estimates, budget and LRP.Tracking & analysis of outstanding monies Vs forecast & business parameters.New channel business projections.Input & preparation for company quarterly business reviews.Sales OperationsLiaison with IT to ensure all sales revenue systems developments are implemented effectively.Business Justification, CAPEX & OPEX submission to board for an airtime booking system followed by the project leading of the implementation process.Liaison with data agencies (Finnpanel, Gallup Denmark, Gallup Norway & MMS in Sweden) on developments & issues. Project managed digital delivery platform for commercials.Sales Team MentoringDenmark, Finland & Norway Sales Teams coaching & support.Biweekly conference calls following up business & forecasting.Other tasksAncillary revenue responsibility including development of on air SMS opportunities & white label deals.Ad hoc strategic business requests from senior management.

Managed staff to obtain maximum Group performance.Maximised revenue byAiding & advising Sales teams on both price and selling opportunities.Driving the late sales marketplace forward.Corrected inefficient airtime to maximise inventory.Control Booking process byManaging & implementation of process within timetable.Produced analyses/regular reportsForecasting revenue & agency/advertiser debt/credit positions. Ad hoc reports and presentations to assist higher management.Liaised with regional offices to maintain a synergy with London office.Other tasksLiaised with IT to implement a system to aid bookings.Liaised with IT to help develop an automated break chart pattern control system for amendments.

Managed group personnel, inventory & bookings.Forecast, planned & reported business.Reported to UTV, SMG, Anglia & Meridian clients.Prepared Market Analyses for Board.

Assisted Group Head in management of agency portfolio. Trained assistants and promoted their future development.Specialised in late sales (winner Euro`96 sales competition).

Sold display advertising on business to business property title.Organised company participation at Trade Fairs.Developed new business through direct client relations.

Bought and sold Fine Art.Cultivated customer relations.Planned and administered exhibitions.Researched provenance of works of art.