James Palmer Email and Phone Number

Sennen was acquired by Kraken (part of the Octopus Energy Group) in Dec 2023.Integrating the Sennen brand and proposition into the Kraken team and ensuring continued growth within their markets. Building out the brand positioning, the messaging for the audience and deploying through the website, collateral and campaigns. Segmenting the audience to take an Account Based Marketing approach to target key potential clients.Establishing Kraken as the front running brand within both the… Show more Sennen was acquired by Kraken (part of the Octopus Energy Group) in Dec 2023.Integrating the Sennen brand and proposition into the Kraken team and ensuring continued growth within their markets. Building out the brand positioning, the messaging for the audience and deploying through the website, collateral and campaigns. Segmenting the audience to take an Account Based Marketing approach to target key potential clients.Establishing Kraken as the front running brand within both the Offshore and Asset Portfolio Management markets and taking a product marketing approach to a wider Kraken offering to ensure portfolio-wide alignment with customer needs.Taking a focus on strategic product marketing to establish a strong foundation within the organisation to spearhead the growth initiatives. Show less

Sennen was acquired by Kraken (part of the Octopus Energy Group) in Dec 2023.Taking a strategic marketing role in supporting this young software technology business to grow within their markets. Building out the brand positioning, the messaging for the audience and the appropriate martech stack and deploying through the website, collateral and campaigns. Segmenting the audience to take an Account Based Marketing approach to target key potential clients.Establishing and continually… Show more Sennen was acquired by Kraken (part of the Octopus Energy Group) in Dec 2023.Taking a strategic marketing role in supporting this young software technology business to grow within their markets. Building out the brand positioning, the messaging for the audience and the appropriate martech stack and deploying through the website, collateral and campaigns. Segmenting the audience to take an Account Based Marketing approach to target key potential clients.Establishing and continually building the brand within the market through sustainable decision making and supporting a thought leadership approach. Show less

Operating within the Marketing function at Capita and sitting on the senior leadership team for AMT-SYBEX (an enterprise scale software business) I drove an account based marketing approach that maximised ROI and lead generation.I adopted an approach to gain a better understanding of how the software products answered the needs of the customers. This resulted in the development and launch of several new products, including a SaaS solution, and expansion into new market sectors. Utilising… Show more Operating within the Marketing function at Capita and sitting on the senior leadership team for AMT-SYBEX (an enterprise scale software business) I drove an account based marketing approach that maximised ROI and lead generation.I adopted an approach to gain a better understanding of how the software products answered the needs of the customers. This resulted in the development and launch of several new products, including a SaaS solution, and expansion into new market sectors. Utilising this approach I created rich and engaging content that is industry specific and targeted at the key customer pain points.Following the business' sale by Capita, I worked directly for AMT-SYBEX to transition into the new owner's framework. Show less

Working across both B2B and B2C audiences.From a completely blank sheet of paper, developed a brand presence in the business market for this start-up to meet the needs of, initially niche customer groups to support a phased market launch and then into a more mass market offering.Led all new B2B marketing campaigns, with an integrated approach (DM, emails, exhibitions, networking, CRM).Built the Bristol Energy business presence online through website, social media and… Show more Working across both B2B and B2C audiences.From a completely blank sheet of paper, developed a brand presence in the business market for this start-up to meet the needs of, initially niche customer groups to support a phased market launch and then into a more mass market offering.Led all new B2B marketing campaigns, with an integrated approach (DM, emails, exhibitions, networking, CRM).Built the Bristol Energy business presence online through website, social media and advertising.Developed and worked up propositions to meet the needs of our target customers, whilst ensuring Bristol Energy's ethical position is maintained.Work collaboratively across multiple internal and external teams to maximise impacts.Represented Bristol Energy at events, external networking, partnership and sales opportunities.Managed the implementation of an online quotation/selling tool as an additional acquisition channel.Managed partnerships that delivered material benefits to the brand and offered additional lead generation opportunities.Built customer engagement focused on a desire to support our unique position of reinvesting all profits back into the community to help those in need. Show less

Maximise the potential of existing products, whilst influencing the development of new and existing products (including IoT / connected homes products) to meet the needs of existing and future customers in the UK and overseas markets.Key Responsibilities/achievements:• Initiated and lead a customer centric approach within an engineering lead manufacturing business, harnessing the strengths of the brand to exploit market opportunities.• Senior level engagement – working at a senior… Show more Maximise the potential of existing products, whilst influencing the development of new and existing products (including IoT / connected homes products) to meet the needs of existing and future customers in the UK and overseas markets.Key Responsibilities/achievements:• Initiated and lead a customer centric approach within an engineering lead manufacturing business, harnessing the strengths of the brand to exploit market opportunities.• Senior level engagement – working at a senior level with valued strategic business input• Develop robust business plans to support internal stakeholder lobbying to ensure buy-in at a senior level to new initiatives.• External engagement, revitalising business relationships and position within the UK market supply chain, with specific sales uplift targets.• Targeted marketing activity, specifically supporting high potential product categories.• Brand development – re-establishing the Horstmann brand with its customer base, building engagement levels via direct campaigns• Product and brand development of a sophisticated IoT consumer electronics system platform within a wide scoping virtual team• Market insight - keeping a finger on the pulse of the latest market and technological developments related to the smart homes, energy management, green legislation and technological markets technological trends related to our markets. Highlighting new opportunities for product & proposition development.• Manager of the UK based marketing team, increasing the support of the group SBUs and to modernise the marketing techniques and processes employed (digital marketing, aligned strategic direction, ROI focus). Show less

Developing the product and propositions strategy for npower's entry as a green deal provider. Ensuring that initial propositions are developed and delivered for the key segments in time for our launch campaign.

Working across both the smart programme customer workstream and customer markets business unit, to deliver smart related energy products that harness the emergence of the IoT and the connected home.Developing energy management products and propositions to deliver additional value to customers.Customer centric approach to meet the customer needs of reducing energy bills.

• Developing engineering product solutions to enhance onsite up sell capabilities worth £400k pa.• Regular close analysis of MI to identify any required business interventions.• Market insights to identify new product, promotional and sales opportunities aligned to customer needs.• Product/Portfolio Management – Management of the Residential Energy Services product portfolio• Product & Proposition Development – Managed the delivery of a product with £3.1m in year benefit•… Show more • Developing engineering product solutions to enhance onsite up sell capabilities worth £400k pa.• Regular close analysis of MI to identify any required business interventions.• Market insights to identify new product, promotional and sales opportunities aligned to customer needs.• Product/Portfolio Management – Management of the Residential Energy Services product portfolio• Product & Proposition Development – Managed the delivery of a product with £3.1m in year benefit• Line management – Two direct reports Show less

New Product and Proposition development.Portfolio Management, including creating full product range marketing collateral.

Create bundled customer solutions related to Risk Management, Energy Management and Energy tariffs.

Developed a UK business market entry strategy (Identified key competitive advantages and attractive target customers with suitable positioning, pricing and distribution channels, utilising a select few promotional channels). Develop a unique route to market customer approachConducted a market entry analysis from scratch (conducted by myself via report analysis, customer behaviour research and market insights to create a segmented market map)Designed and developed the company website… Show more Developed a UK business market entry strategy (Identified key competitive advantages and attractive target customers with suitable positioning, pricing and distribution channels, utilising a select few promotional channels). Develop a unique route to market customer approachConducted a market entry analysis from scratch (conducted by myself via report analysis, customer behaviour research and market insights to create a segmented market map)Designed and developed the company website from scratch, including style design and web performance measures, thus creating an information window and acting as a contact enabler Developed a corporate identity, created targeted promotional brochure items and industry event management with specific style and brand control Show less

Developing Marketing Communications strategies, through to execution. Delivering segmented marketing plans to generate maximum return on investment. Close working with the national sales force to ensure quality targeting and quality management of key accounts.Brand management.Website development.Customer offer development.

Working as one of just two employees for this online entertainment company, we were tasked with developing the business from scratch; creating a loyal customer base, creating a strong brand, delivering compelling marketing communications.