Sales & Marketing / Territory Development / Relationship Building / Product Growth StrategiesLeadership brought me on board because of my experience with and deep knowledge of Kroger, their largest client. In this role, I navigated, motivated, and energized the team with profitable results.I focus on maximizing sales and brand awareness across the territory consisting of Cincinnati, Dayton, and Columbus, Ohio. To accomplish this, I build resilient relationships with accounts and meeting key indicators. I also analyze data to gauge the effectiveness and quickly resolve logistical issues. Additionally, I align with Kroger decision makers to negotiate, evaluate product growth strategies, and discuss promotional ideas in addition to partnering cross-functionally to add value and forge partnerships. Finally, I create data-driven tactics based on customer feedback to identify what works and what needs improvement.Highlights:➤ Headed the national launch and sales of a product that generated $300K+ – I consulted with Mars’ senior leadership on product insights, marketing strategy, product performance, business plans, and project status.➤ Delivered $5M per quarter in Kroger territory sales and increased product visibility – I evaluated merchandising and placement, especially for holidays, and implemented a winning strategy across the region.➤ Ranked first in the division and Top 20 nationally for scorecard spanning three consecutive years – I outperformed all metrics through sales and marketing prioritization, organization, strategy, and leadership.

Team Leadership & Mentoring / Product Placement / New Logos / Sales & Marketing / ROI MaximizationI won this role due to my broad CPG sales and category experience. Leadership also appreciated my tenacity, work ethic, hunger, and willingness to learn new approaches.While in this position, I directed the team in all activities regarding the 5Ps of marketing, covering optimum product, placement, promotion, pricing, and people to maximize ROI. I leveraged my knowledge of CPG category management, brand development, and sales. I positioned RJ Reynolds as the go-to retailer by defining brand awareness strategies and product presentations for customers entering the store. At the same time, I managed 90+ accounts, contract negotiations, and compliance with terms and laws.Highlights:➤ Boosted new customer accounts by 40%, yielded $300K in profits, and reached sales of $40K+ in one day – I partnered with teammates to coach them on meeting or exceeding their personal sales targets.➤ Generated $200K in profits from Marketing Product Innovation – I pioneered a cutting-edge product by providing buy-down data, using consumer education to sell within the territory, and connecting directly with the target audience.➤ An integral player in the team securing first place in the division – I achieved a regional ranking of 7 out of 64 in 2015 and 12 out of 64 in 2016.

Business Strategy Development / Customer Satisfaction / Team Engagement & Retention / Maximum ProfitMy business approach, leadership, and communication skills caught the attention of senior management at Kroger. They felt that my high energy and positivity would inspire a first-class store experience.To this end, I created and executed a winning business strategy based on customer needs, product demand, and corporate goals. I also built a high-performance team of 31 associates dedicated to providing world-class customer service while maximizing profit. I developed team members into future leaders through one-on-one coaching and mentoring to boost team morale and engagement. My oversight included operations, financial health, promotions, KPIs, product levels, staffing, performance, and customer satisfaction.Highlights:➤ Achieved Kroger’s highest national overall satisfaction (OSAT) score, raising it from 60% to 70% - I analyzed budgets, ensured product readiness before opening, optimized layout, and created a clean, secure location.➤ Reduced shrink by 7% – I used my in-depth understanding of order levels, sales for each segment, and customer buying trends for each product, in addition to monitoring expiration and “best by” dates.➤ Developed 15 associates into department and store manager roles – I customized a career plan to pinpoint crucial qualities and intangibles needed to develop and mentor them on sales and revenue metrics.

Brand Management / Business Development / Team Building / Negotiation / RelationshipsDuring this time, I leveraged my fearlessness and creative business strategies to identify and implement what the organization needed to move forward.I maximized visibility and modernized strategies to move the organization beyond camping and into other aspects of society. To push the plan forward, I built a team of eight experts, led 100+ volunteers, and connected with key contacts at the CXO level to acquire the necessary funding. I coordinated high-profile events, including Eli Whitney dinners, in partnership with NAACP. I also optimized resources, drove marketing, negotiated business deals, and managed budgets, fundraising, and relationship building.Highlights:➤ Surpassed the targeted fundraising goal by 25% – I leveraged the IC5 promotional method to ask every fifth person for a donation, then I networked through them to gain five additional resources.➤ Increased membership by 12.5% in Columbus, Ohio – I partnered with the community by building relationships with parents, newscasters, public schools, board members, and influencers across the city.➤ Captured multiple awards – I won the National Quality District Awards for two consecutive years and the Top 50 Executive Award three years in a row.