• 15 years of marketing, public relations, communications, advertising and internal and outside sales experience.• Proven ability to create and manage lead generation and call campaigns that result in successful conversion of new and unique clients.• Demonstrated success in launching new products and corporate brands, developing demand generation programs, and creating internal and external communication pieces.• Exceptional collaborator with the ability to build relationships with trade media and manage large-scale corporate initiatives and events.• Extensive experience in developing and managing all levels of product and offering campaigns including marketing collateral, Web site content, inside call campaigns, sell sheets and management of campaign success metrics.