Leading the planning and account management team for Global Deloitte campaigns on a multi-million spend per year client. This included their always on Brand campaigns, as well as planning the media strategy around important Deloitte events & sponsorships such as the Paris Olympics, COP28 & Davos and major Deloitte reports into topics such as Sustainable Actions, LGBT+ Inclusion & Green Hydrogen. Channels included Paid Social, Search & Programmatic, and I would work closely with key publisher partners such as CNN, WSJ, Insider etc. Average client satisfaction scores were pushed from 7 to 8 during my leadership. I also pushed innovation with influencer campaigns to foster their thought leadership and also supported with a Gaming industry analysis and route of entry proposal for Deloitte. Also supported on other B2B clients and an Amazon Logistics Pitch.

Leading Paid Media within the marketing team across Google Ads, Meta, Display, TikTok, Reddit, Twitter & Twitch. I delivered and reported on all campaigns with improved performance and budget utilisation, as well as led planning and strategy for upcoming releases. I would coordinate between Brand, Influencer, Community, PR and Creative teams to work across titles including Worms, Overcooked, Moving Out 2, Blasphemous 2, Dredge, Marauders and more. I audited and significantly optimised accounts in-line with best practice; introducing full funnel structure with Awareness/Consideration/Conversion based objectives and setting up event tracking for the account’s first time through GTM. Furthermore I built an automated reporting dashboard from scratch through Looker studio and Supermetrics API.

Leading account teams of managers & executives to deliver business goals for multiple clients within verticals of: Retail, Sports, Home & Travel. My role spanned leading cross-channel (Social/Search/Prog) strategy & planning, as well as supporting with campaign activation/optimisation, running reporting calls (weeklies, monthlies & QBRs), forecasting & financing, and keeping clients informed of industry news and advising accordingly.In terms of scale, my greatest spend Retail client averaged ~£600k/month for which we successfully achieved a ROAS target of ~4. My work with Sport England involved collaborating closely with our SEO & Influencer marketing teams, developing knowledge of these channels. I ran full funnel campaign objectives: from Awareness/Brand, through Consideration to Conversion and also supported new biz; winning 4/4 pitches contributed to.I occupied the role of Social Champion, responsible for promoting this channel within the agency and providing best practice. Furthermore I was the agency’s LinkedIn Champion; supporting teams globally with campaigns on this platform. As a member of the social committee (Funlabs), I helped to develop our recognised culture & positive work environment.

Managing a mix of predominantly lead gen & sales conversion campaigns across Home & Energy clients, leading a team of 2 account executives.

Directly managed a team of account executives to deliver results for the agency’s key account; Amazon Workforce Staffing (WFS). We were tasked to support year-round hiring needs for 407 Amazon logistics sites across UK, DE & FR markets (each with their own client team with distinct needs & processes) using advertising expertise in online channels; Paid Social, Programmatic Display & Paid Search, as well as offline including OOH & Radio. Through our in-house Creative Studio we also directed the creative approach, refreshed each quarter.Successfully media planned and managed a significant y-o-y scale-up across each market (due to Amazon’s rapid growth during COVID) while improving efficiency of results through optimisation of existing channels and rigorous testing for new effective channels.

Managed a team of 2 account executives to support with online & offline advertisingservices for a major agency client; Amazon Talent Acquisition (TA), hiring skilledengineers and operations personnel across 14 global markets.This included leading the team on 108 campaigns through Amazon’s Peak period in thebuild-up to the festive season.

Initially I continued to work across several smaller clients with the support of an intern.Was then, in Jan 2020, chosen to join a new dedicated Amazon team, soon after which the COVID lockdowns initiated an unplanned Peak period in March.

Coordinated specialised internal teams to deliver measurable results that were closelycommunicated back to clients. Main responsibilities included media planning, buying and budgeting for the delivery of biddable media campaigns. Additionally, analysing and reporting on subsequent results and applying data analysis and audience insight to campaign optimisation. I also directly managed and optimised Paid Social campaigns.

• Marketing role at a start-up Agile training course provider, consultancy & community. The marketing team consists of just me and one other. Thus, my responsibilities are vast and cover all aspects of the company’s marketing strategies (including both B2C & B2B) + other support. • This includes; Mailchimp email marketing, social media (Twitter, Instagram, LinkedIn, Youtube), graphic design tasks, content marketing (e.g. weekly blog), managing CRM & targeting sales leads, website administration (Wordpress) & SEO, coordinating our training course logistics, as well as event planning our monthly community meetups, webinars and conference attendance.

o Summer Marketing internship at social sports and events company based in Washington DC.o Main roles consisted of managing the company’s social media including Facebook (business), Twitter and Instagram. This included creating and posting content and learning how to administer successful paid campaigns.o The other primary role constituted assisting with basic graphic design tasks on Adobe programs such as Photoshop and InDesign. o Other responsibilities included writing and designing email campaigns run through Mailchimp, updating the company website hosted on Wordpress and working DC Fray’s own events as well as promotional events with partners such as Chipotle Mexican Grill.

Managing over 250 visitors in my South-West of England patch from Friday to Sunday. Responsibilities included; assigning appropriate work to visitors and being contactable for any assistance, approving and editing submitted reports, running special license checking projects for Sky.

Assisting with various tasks for the Media team working on the London Marathon; main tasks included assembling press clippings board each day, running mics for celebrity and athlete press conferences, marshalling press, celebrities and athletes during photocalls and assisting the accreditation desk. On race day I was present at both start and finish. At start was responsible for taking care and preparing the Walking with the Wounded team for interviews, as well as organising photographers and assisting at the celebrity start line. At finish had the task of tracking the celebrities’ GPS tags to give warning to spotters at the finish line who would collect them for interviews.