James Ruff Email & Phone Number

• Developed objectives and strategies for Gerber sales force related to product introductions, retail pricing actions, competitive landscape, display design, and retail execution. • Present state of business to CEO and sr. management on monthly basis. Data is received and interpreted via working with sales teams contacts and internal analytics team.• Initiate product launch communications and objectives within the Adult Nutrition category for Gerber sales. • Lead sales meetings and gain alignment for annual business strategy through Mass, Drug, and Foods channels.

• Managed new and special product introductions, as well as forecasting, for the full line of Nabisco Biscuit and snacks products ($5.1 Billion).• Managed Sales Planning on new item launches across all major brands within Biscuit business units.• Managed National and Regional Forecasting Model for Nabisco cookies, crackers and snack products across entire North America.• Developed new product information fact sheets and communicated data to field sales and internal cross-functional teams.• Managed new product timelines to ensure timely delivery in alignment with marketing and sales strategies.• Served as key liaison to ensure alignment on inventory pipeline for new product launches.• Created web-based process for establishing new product launch volumetric inputs from sales associates. • Worked cross-functionally to implement and train field sales, National Customer Teams and Regional Forecasting Managers on the new product forecasting website.