I’m a commercially led Creative Director, Strategic Thinker, Problem Solver and Designer with over 25 years’ international experience working for leading agencies and global brands in New York, Paris, Hamburg, London & Leeds. With a strong multi-disciplined background, I offer an integrated approach that is both entrepreneurial and emotionally intelligent. A passionate ‘hands-on’ creative with the innate ability to quickly get under the skin of a brief, think like a consumer, deliver immediate results and add tangible ‘real-world’ value to any project.I believe in the power of big ideas and their ability to change lives, and that an idea is only as powerful as the message it carries. I believe in creating meaningful, emotional connections with an audience and in delivering innovative solutions that break new ground and propel brands forward.A true leftfield thinker. There is no pretence, no ego, just pure craft, an unquenchable passion for design and an obsession for breaking the rules. I’m dedicated to cultivating growth and inspiring creativity and I judge my success by that of my clients. I’ve mentored teams, won countless pitches, developed a proven track record in winning new business, formed thriving client relationships and have been lucky to pick up a few awards along the way too. I love making the complex simple and the impossible possible. Simply put, I love what I do.Specialties: Brand Strategy, Brand Positioning, Brand Activation, Visual Identity, Packaging Design, Structural Design, Point of Sale, Art Direction, Design for Print, DTC, Experiential Design, Retail, Online, NPD, Print Production, Business Development, Client Services and Project Management.