Clients Worked With: Shallow | Med City Delivery | The Loudest Leaf | Made Design Jewelry • Acquiring small business accounts for media and performance management.• Partnering with Quicksand Solutions to offer dual media services and grow our teams.• Recruiting and managing a team to run different accounts and respective operations.• Communicating with clients and prospects as the main POC for all business matters.• Creating, managing, and optimizing Social and Search accounts – paid and organic.• Writing RFPs, contracts, additional proposals, and performance reports.

Clients: Bandai Namco | Daybreak Games • End-to-end account execution for Paid Social and Search campaigns utilizing full-funnel techniques• Manage junior members, creating strategy decks, and directly speaking with clients on a regular basis• Introduce streamlined processes to standardize post-mortem and topline reporting across all digital media platforms• Cooperate and strategize pitches with Directors for client acquisition• Analyze and optimize data on all self-serve platforms to achieve desired KPIs for AAA game titles• Work with various web development teams to implement pixels and conversion tags to examine ROAS and ROI

Client: Carbuyer.la• Creating media plans and optimizing performance to gain incremental media funds• Managing an organic social team and 3rd party creators• Onboarding employees to utilize basic Facebook Ads Manager platform • Building, branding, and executing five-figure budgets each for Paid Search and Paid Social to purchase used vehicles for cash• Increasing CTR by 3.5x while maintaining to decrease CPC by 4x since initial launch date• Mapping out customer journey to allocate budgets, gain audience insights, and implement optimizations based on multi-touch attributes • Analyzing bi-weekly data to provide insights and implement optimizations• Uploading CRM data for retargeting and intent purposes

Clients: McDonald's | Lagunitas | Chicken of the Sea | Breville | Thrivent• Managed campaigns worth eight-figures across the Diversified Accounts – Lagunitas and McDonald’s primarily – and was the clients’ daily point of contact• Raised internal KPI benchmarks for Chicken of the Sea's SEM account by over 4x• Received incremental paid media dollars of up to 15% of a yearly budget from multiple brands due to search and social performance• Assisted creating media briefs to establish concrete goals with clients and executing plans• Executed A/B Split Tests and Brand Lift Studies to hypothesize and potentially execute based on results• Provided data-driven research to assist with pitches to onboard new brands to Canvas

Clients: Layla Sleep | Gifts Less Ordinary | Akosee | Lovingly Signed• Created weekly performance decks to provide insights and consult clients about recommended next steps to boost performance• Responsible for assisting in monthly strategy to maximize Brand Awareness and ROAS

Client: Sony Electronics• Communicated with Sony Electronic clients and social media vendors as the day-to-day contact• Managed and optimized $10M social campaigns across four business verticals for the North American region• Helped revise media briefs and acquired incremental media dollars by setting new benchmarks QoQ for the campaigns’ respective KPIs• Constructed data-driven tactical slides to report insights and recommendations to clients

Client: Disney Entertainment• Delivered and vetted creative content to instill Branding across three Disney verticals• Analyzed search and social data for weekly reporting, providing insights and recommendations