James Salerno Email & Phone Number

New York, New York

Oversaw product development for Publishing, Stationary, Interactive Games, Board Games, and Card Games for the Global Creative Group. • Worked directly with brand teams, copywriters, business teams and licensees to develop on brand product and graphic material to fulfill their business needs and hit revenue goals for Paramount Franchise Brands (SpongeBob SquarePants, Paw Patrol, Blue’s Clues, Dora, Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, Yellowstone, Godfather, and Star Trek). • Collaborated with Franchise, Marketing, and Retail teams for on-air events, exclusive retail initiatives, and movie releases, launching products on schedule to optimize sales.• Provided creative direction to designers and licensing partners, fostering brand creative strategy.• Tested, trained, and managed a freelance Illustrator base of over 40 Illustrators to support partners and product development. • Worked closely with Project Management teams to develop product development processes aimed at enhancing workflow efficiency.• Managed a creative team of 6 designers.

Greater New York City Area

Oversaw product development for Publishing, Interactive Games, and Home Video Packaging, for Nickelodeon Creative Resources. Work directly with the business teams and licenees to develop product and graphic material to fulfill their business needs. Work synergistically with the marketing and retail team for on-air events, exclusive retail initiatives & Nickelodeon Movies. Tested, trained, and managed a freelance Illustrator base of over 40 Illustrators. Manage a creative team of 7 designers and directors.

New York City Metropolitan Area

Oversaw product development for Publishing, Interactive Games, and Home Video Packaging, for Nickelodeon Creative Resources. Worked directly with the business teams and licenees to develop product and graphic material to fulfill their business needs. Work synergistically with the marketing and retail team for on-air events, exclusive retail initiatives & Nickelodeon Movies. Tested, trained, and managed a freelance Illustrator base of over 40 Illustrators. Manage a creative team of 7 designers and directors.

New York City Metropolitan Area

Oversaw product development for Publishing and Records, for Nickelodeon Creative Resources. Tested, trained, and managed a freelance Nick Illustrator base of over 40 Illustrators. Work synergistically with Marketing and Consumer Products for on-air event tentpoles, & Nickelodeon Movies. Managed a creative team of 2 designers.

New York City Metropolitan Area

Design, and production of Home Video and DVD packaging for Nickelodeon Creative Resources. Responsible for developing creative concepts and art direction for all phases of packaging design. Worked closely with business and marketing. Directed photo shoots and assigned art to illustrators.

Greater New York City Area

Design, and desktop production of children’s books for Simon Spotlight, a media tie-in imprint of Simon and Schuster. Involved in all phases of book design from concept to bound book. Responsible for designing covers and interiors of picture books, hiring illustrators and communicating with licensors.

Graphic Designer for the Education Group