Marketing Officer
Halfbrick Studios
• Daily management of Halfbrick’s digital content calendar and social media portfolio (20 million fans and counting).• Marketing copy for award-winning intellectual property including Fruit Ninja and Jetpack Joyride on iOS, Android, and home consoles.• Planning and execution of co-branded partnerships with American Idol, Glee, Pitch Perfect 2, Ghostbusters, Back to the Future, Skittles, Hollywood Game Night and other world-renowned properties.• Oversight of Halfbrick's customer support team, help desk, and outbound communications (press releases, media engagements, online influencer campaigns, etc.)• Copywriting, sub-editing, and content strategy for web, advertising, and email campaigns.• Daily moderation of Halfbrick's Facebook, Twitter, Instagram, and YouTube channels including responding to customer enquiries and sharing feedback with internal stakeholders.• Working with key stakeholders and embedded marketing teams to ensure all promotional assets are aligned, consistent, and adhere to relevant brand guidelines.• Designing, monitoring and optimising digital advertising campaigns (Facebook Ads Manager, Twitter Ads) and sharing results with upper management.• App Store Optimisation and A/B testing for digital storefronts (App Store, Google Play)• Player outreach and fan engagement both online and in person at community events in Australia and overseas (PAX Prime, PAX East, PAX Australia, Game Developers Conference).