Director
CurrentPrincipal and Director of data-driven planning consultancy Tangerine. Started in 1998 we made our name in the consumer goods sector with our FMC-G-Model™ designed to allow consumer goods companies to forecast the impact of marketing activity on the grocery trade at store level and maximise operational effectiveness and ROI.Now working as an individual consultant I have more recently worked on broader range of consultancy projects, centred around FMCG, transactional analytics & marketing/business model development. We also support the delivery of of Excel-centric applications via association with development partners ExcelFrome.