Co-owner and Company director at Loopeco

I cover every aspect of the brands development from concept to the finished product and all that goes with it. My advertising and design based skills have enabled me to have worked on all aspects. With thorough research and sampling I have made great connections with suppliers and manufacturers all over the world. Through working on the brand I have gained a great amount of experience with print methods, visual arrangment, garment construction, fabric selection, typography and a clearerunderstanding of copyright laws.

I was lead graphic designer on a project for Boy London - China. I was part of a team working under creative head Katie Eary to deliver in 6 months a full 200 piece collection for AW19. I moved to Shanghai and and created graphics for the whole campaign as well as assissted with fabric selection, mood boards, creating presentations and assissting with creating Tech-packs. I also worked with photographers, PR and often liased with printers, fabric mills and clothing manufacturers to ensure the collection was delivered on time and to a high standard. (References upon request).

I was employed as a junior art director and worked with a copywriter.We worked with big clients, mostly blue chip, on several advertising campaigns. We worked closely with them from brief to finished product. We mainly worked on above the line advertising, but also worked on below the line with the father company JWT. My job really boiled down to one thing, understanding people. We were idea generators and worked alongside photographers, filmakers, printers, animators, anybody who could help see our vision through to the end.

Trained in several aspects of art but focused on graphic design and brand development. The core reason for the course is to become an idea generator and then render these ideas to a finished products.