Marketing advisor and contractor for B2B and B2C startups ranging from stealth to series D+ stages.

First and only marketer responsible for all aspects of marketing at a seed stage startup in an emerging cybersecurity market.- Full-stack founding marketer and principal PMM managing product messaging, brand strategy, releases, collateral development, field marketing, demand generation, operations, budgeting, and coordination across product, PR, sales, and exec teams.- Comprehensive redesign and update of company branding, web, and marketing materials.- Sole marketer handling the release of the NetRise Trace product, from inception to release.- 3x pipeline goal achievement for FY23 and increased LinkedIn followers and follower growth rate from the lowest among competitors to a commanding leadership position.

- Responsible for product marketing of Claroty's tech alliances, including partnerships and integrations.- Developed engaging and easy to understand content for the web, solution briefs, slides, video, and more.- An essential contributor to the PMM team responsible for creating and fine-tuning messaging for category creation (XIoT and XIoT security), multiple product launches, an acquired company/product (Medigate), and expansion into new industries and verticals.

Successfully “hacked” Armis’ growth from an early-stage startup to a $1.1B exit.- Marketing automation architect and admin, built out Marketo instance from the ground up in less than three months. Managed Hubspot instance prior to Marketo change.- Developed lead scoring, gated event registrations, lead attribution automation, redesigned templates and assets, integrations with other marketing platforms and tools, or anything else we needed to do with Hubspot. Later recreated in Marketo once we switched platforms.- Salesforce hygiene and data integrity, campaigns management, and reporting.- Increased monthly lead traffic from ads on LinkedIn 330% within 6 months.

- Worked closely with field, digital, and product marketing teams in a cross-functional role.- Managed WordPress instance and project managed website redesign.- Managed projects in Marketo and SFDC.- End to end event planning, logistics, and execution - including presenting at conference booths.- Copywriting, research, blog authorship, and content development.- Social media & online presence management.