James Stevens

James Stevens Email and Phone Number

Creative Director | Senior Copywriter | Producer-Director | Hispanic Marketing Specialist @
James Stevens's Location
Wake Forest, North Carolina, United States, United States
James Stevens's Contact Details

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About James Stevens

Highly experienced, multi-skilled creative director, senior copywriter, film & video producer-director, graphic designer, jingle composer-lyricist, and English<>Spanish translator/transcreator. Capable of handling anything from writing and placing a simple press release to creating and executing a full multimedia advertising campaign, while meeting tight deadlines, coming in at or under budget, and delivering superior quality work. A highly motivated self-starter able to function effectively independently or on a team. Native speaker of both English and Spanish, equally at home speaking and writing in either language. I have extensive hands-on experience copywriting print ads, radio spots, TV commercials, brochures, inserts, mailers, banners, catalogues, direct mail materials, outdoors, blogs, advertorials, digital and electronic copy, social media, billboards, manuals, SOPs, user guides, press releases, monthly newsletters, white papers, newspaper and magazine articles, annual reports and other collateral, speeches, welcome kits, presentations, RFPs, new business proposals, trade show presentations, training films, corporate videos, animation, non-fiction books, you name it—each tailored to a specific audience and all while ensuring the quality and consistency of each project.I’ve had the opportunity to write for a wide variety of clients, as well as to proofread, edit, and integrate material from both in-house copywriters and freelancers while maintaining consistent editorial and graphic standards for each client’s communications. In addition, I’m adept with Microsoft Word, Excel, and PowerPoint, as well as Adobe InDesign, Photoshop, and Acrobat Pro.I’m self-motivated, prepared to take the initiative in the face of any challenge, and take pride in maintaining excellent working relationships with anyone with whom I may collaborate. I also know how to work independently and manage multiple projects and priorities while meeting strict deadlines, all while ensuring that each client feels their projects are being given top priority treatment. Core competencies include:Concept Development & Copywriting • Producing & Directing Film and Video Productions, Radio Spots, Photo Shoots, and Live Trade Show Presentations • Graphic Design • Writing & Producing Commercial Jingles • Performing Voice-Over Narration • Translating English-to-Spanish and Spanish-to-English.

James Stevens's Current Company Details
Independent Contractor

Independent Contractor

Creative Director | Senior Copywriter | Producer-Director | Hispanic Marketing Specialist
James Stevens Work Experience Details
  • Independent Contractor
    Creative Director | Senior Copywriter | Producer-Director | Hispanic Marketing Specialist
    Independent Contractor Apr 2011 - Present
    Raleigh-Durham, North Carolina Area
    Provide a complete array of creative services to advertising agencies and direct clients. Clients have included: Banco Popular of Puerto Rico, Banamex USA, Citigroup, Citi Wealth Management, El Pueblo, Inc., EVERTEC, Inc., Mentor Technology Group, the Law Offices of James Scott Ferrin, and World Compliance, among others.
  • Howard, Merrell & Partners
    Vice President | Director Of Hispanic Marketing
    Howard, Merrell & Partners Aug 2009 - Apr 2011
    Raleigh-Durham, North Carolina Area
    As head of the agency's Hispanic Marketing Group, I was responsible for creating and implementing and/or supervising the creation and execution of Spanish-language campaigns targeted at the U.S. Hispanic market, Spain, Latin America, and the Caribbean, as well as transculturating English-language campaigns for use in those markets.Major Achievements• Created, launched, and ran the agency’s Hispanic Marketing Department.• Key role in editing and publishing WHY ADVERTISING [SOMETIMES] WORKS, by agency partner and Director of Research Dr. Bruce Hall, Ph.D., a 40,000-word book that mines the fascinating new findings of modern neuroscience and psychology to explore the psychological basis of effective advertising.Clients included: BASF Plant Science, Butterball, Cisco, Georgia-Pacific, Precise Pet Products, and SQF Institute, among others.
  • Stevens/Palmer Creative Services, Inc.
    President | Creative Director | Account Manager
    Stevens/Palmer Creative Services, Inc. Jan 1990 - Jan 2010
    San Juan, Puerto Rico
    Provided a complete array of creative services to advertising agencies and direct clients.Major Achievements• Key role in creating & executing highly successful launch of Citicorp Portfolio, which for first time combined banking & brokerage services in one product.• Key role in creation & highly successful launch of Citicorp Portfolio’s online presence in English, Spanish, and Portuguese.• Key role in highly successful conversion of Citicorp Portfolio into Citicorp Financial Services Corporation and subsequent expansion into South American markets.• Key role in highly successful launch of Play by Play Toys & Novelties product lines in Puerto Rico, including properties licensed from Warner Brothers, Looney Tunes, the Disney Company, and DC Comics, among others.• Key role in highly successful launch of Scotiabank’s Scotia Professional Plan, special account designed for physicians, lawyers, and other small business owners. Increased Scotiabank’s market share among that demographic in Puerto Rico by 13%.• Key role in creating & executing highly successful Caguas Tower Condominium Campaign that helped sell all available units within three weeks of campaign’s launch.• Selected to write, produce, and direct all Pizza Hut television commercials for Puerto Rico and U.S. Virgin Islands.• Selected, in competition with Puerto Rico offices of Leo Burnett and Young & Rubicam, to write, produce, and direct all Taco Bell television commercials for Puerto Rico and U.S. Virgin Islands.• Selected to write, produce, and direct all Playtex television commercials for Puerto Rico.Clients included: Citicorp Financial Services Corporation, Pizza Hut, Playtex, Taco Bell, TIRI/Better Homes & Gardens Real Estate, Scotiabank, and Volvo, among others.
  • Foote, Cone & Belding/Caribbean
    Vice President In Charge Of Creative Services | Creative Director
    Foote, Cone & Belding/Caribbean Jan 1986 - Jan 1990
    San Juan, Puerto Rico
    Headed the Creative Department of the San Juan, Puerto Rico office of Foote, Cone & Belding/Caribbean.Career Path: Hired as Director of Broadcast Production. Promoted to Associate Creative Director within six months. Within another six months, promoted to Creative Director/Vice President in Charge of Creative Services, responsible for Agency’s entire creative output.Major Achievements• During year preceding my arrival, FCB's Creative & Production Departments registered a loss of $60K. During my first 12 months, same departments showed a profit of $20K. This $80K turn–around enabled company to show a profit for the first time since beginning operations in Puerto Rico.• Key role in creating and executing highly successful Arroz Cinta Azul (Blue Ribbon Rice) "¡Me quedo con Cinta Azul!" ("I’m Sticking with Blue Ribbon!") Campaign that resulted in 300% increase in Cinta Azul’s share of Puerto Rican market.• Key role in creating & executing highly successful launch of Arroz Cinta Azul (Blue Ribbon Rice) in Puerto Rico (achieved first year’s sales goals within only six months of product launch) and in subsequent development and filming of brand’s popular stop-motion animated puppet character (Cintia Azul).• Key role in creating & executing highly successful mid-year Puerto Rico launch of Mazda GLC (all units sold out within three months of launch) • Key role in creating & executing original "Pinta con Glidden" ("Paint It with Glidden") Campaign that resulted in a surge in Glidden Paints’ sales and share of market and on which subsequent campaigns were based for next 10 years.• Key role in creating & executing highly successful launch of Extra-Strengh Bufferin in Puerto Rico (first TV commercial produced in Puerto Rico incorporating computer animation).Clients included: Ballantine’s Scotch, Blue Ribbon Rice, Bristol-Myers, Clairol, ConAgra Foods, Glidden Paints, Lestoil, Max Factor, Mazda, Mennen, Sears, and Selsun Blue Shampoo, among others.

James Stevens Skills

Integrated Marketing Advertising Copywriting Marketing Communications Creative Direction Direct Mail Press Releases Direct Marketing Public Relations Creative Strategy Social Media Marketing Multicultural Marketing Macintosh Environment Adobe Indesign Adobe Photoshop Adobe Acrobat Microsoft Office Microsoft Word Microsoft Excel Microsoft Powerpoint Keynote Pages Numbers Iweb Quarkxpress Movie Magic Screenwriting Final Draft Powerpoint Media Relations Indesign Editing Photoshop Brochures Blogging Television Radio Marketing Strategy Publishing Film Newsletters Online Marketing Creative Writing New Media Adobe Creative Suite Marketing Digital Media Video Production Social Networking Screenwriting Facebook

James Stevens Education Details

Frequently Asked Questions about James Stevens

What company does James Stevens work for?

James Stevens works for Independent Contractor

What is James Stevens's role at the current company?

James Stevens's current role is Creative Director | Senior Copywriter | Producer-Director | Hispanic Marketing Specialist.

What is James Stevens's email address?

James Stevens's email address is et****@****ler.com

What is James Stevens's direct phone number?

James Stevens's direct phone number is +191967*****

What schools did James Stevens attend?

James Stevens attended University Of Illinois At Urbana-Champaign.

What are some of James Stevens's interests?

James Stevens has interest in Children, Writing Novels, Songwriting, Education, Reading, Poverty Alleviation, Playwriting, Guitar Playing, Writing Short Stories, Screenwriting.

What skills is James Stevens known for?

James Stevens has skills like Integrated Marketing, Advertising, Copywriting, Marketing Communications, Creative Direction, Direct Mail, Press Releases, Direct Marketing, Public Relations, Creative Strategy, Social Media Marketing, Multicultural Marketing.

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