James Tedesco Email & Phone Number

Designed and implemented top-of-funnel marketing initiatives for brands and non-profits, increasing content engagement and optimizing brand messaging across email, web, and social media channelsEngaged in end-to-end creative projects working with a brand (870k+ followers on Instagram); including building out brand and product campaign strategy, planning and execution of marketing initiatives and timelines, and creative production of a brand-first product (over 500+ units sold and increased product revenue by 300%Coordinated end-to-end wholesale fulfillment with vendors, from initial outreach to product delivery across the local Austin market.

San Francisco, Ca, Us

Built deep, meaningful, and long-term relationships with brand partners across the entertainment industry and increased sales pipeline by working alongside endemic (HBO, Amazon, Sony) and non-endemic partners (Coke, 7/11, US Army, and more) to drive revenue and engage users on the Fandom platform through dynamic marketing programs (This resulted in over $9M in 2023 and $15+M in revenue in 2021-2022, respectively)Led cross-functional team working to define and implement pre-sale marketing campaigns and their post-sale execution for partners across social, programmatic, editorial, and bespoke website developmentMonitored and created a reporting structure across campaign efforts (quarter and year) looking at engagement data across campaigns, analyzing user behavior, growth, and trends to inform strategy and optimize performanceDeveloped a post-sale data and insight reporting structure for internal teams and external partners as a means to forecast and refine campaign strategies; focusing on campaign performance across social, programmatic, editorial, and site development

San Francisco, Ca, Us

Led a team of 10 to create, optimize, and test top-of-funnel activations and content strategies across microsites, social, and programmatic efforts driving user growth, retention, and engagementone activation resulted in 50M+ users and over 168M+ page viewsCollaborated across marketing, creative, sales, and SEO teams to develop and test visual and written assets, using data to guide implementationBuilt out a data reporting structure with a focus on trackable content performance across campaign efforts analyzing metrics such as watch times, social engagement, page views, time on site, and user engagement, to convert users across every stage of the funnel

San Francisco, Ca, Us

Built out dynamic data reporting structure and pipelines across teams highlighting the across our site development, social, video, editorial, and community teamsCurated data-informed marketing and content insights that helped strategic implementation across content effortsProjected, contextualized, and reported market trends, pinpointing strategic content opportunities across editorial, community, and video

EAJ is the brainchild of Eric Washington Jr., his elite training program is looking to grow as a brand. For me, that means two things, build a site that represents the brand in its entirety and a social content plan that compliments that. So working with Eric every step of the way, he and I went over his brand, top to bottom, and strategized what the website would look like and what his social media would look like. The website's goal is to be a one-stop shop that informs potential clients about EAJ and who Eric is, all the while being loud and flashing, something that we knew EAJ was. The EAJ social strategy is predicated on Eric himself, what he knows, and that is being a coach. All the content is based on him as EAJ, but also as a coach and mentor to all his athletes. We narrowed down target demographics, taught him out to search out trending hashtags within the fitness space to help him grow, create content that provides value, and position EAJ for massive success in the San Francisco Bay Area. EAJ is all about "Respecting the Process", and that message is at the core of what I did, the copy on the website, to social media, it's all representative that all of us are on this journey.

Body by Ari is the product of a lot of blood,sweat and tears by Arianna Burrell. She’s an elite fitness professional working with the worlds top athletes, my job is to help her build upon that platform. From running Facebook/Instagram Ads, developing content, coming up with strategy for that content, then putting that plan into action by deciding which mediums are best suited for the types of content, her audience/demographics, and developing creative copy that goes along with our strategy and her goals. I’ve been fortunate enough to have helped and continue to help Arianna grow her personal and professional brand.

Over the past month, the Menlo-Atherton Football program reached out for me to revamp their website and, if you will, their brand. Menlo-Atherton is a local Bay Area powerhouse, producing players and coaches that are recognized at a national scale, the site has to reflect that. The sites main goal is to engage, whether it is the mother of a future player or the players, themselves. Aesthetically, the site's goal is to excite and represent the M-A football as the hardworking, hard-nosed, powerful program that they are. But it is also meant for both players and parents to grasp the core values of what the M-A Football Program is about, with an on-site blog, highlighting recent commitments, recruiting news, blogs posts (the first written by myself) and other amazing content created for the M-A community. The program wouldn't be where it is today without the parents involved, so, the site is based on functionality. Making key dates and forms easily accessible as well as driving visitors towards donating as M-A football is a non-profit. Parents of past, present and future players want to be excited about the program, so in order to help drive donations, I included PayPal buttons on almost every page with prices, dates and essential information. This site is made to engage everyone, at scale, bringing the Bear Community together in one place. For me, this was a passion project, this program played a key part in who I am today. I played for the team for four years, coached for three. I know the program like it's the back of my hand. So when I was asked to do this, it was a no-brainer. Being a brand minded individual, I viewed this as a rapidly growing brand. With the main goal of driving content and creating an aesthetically beautiful, engaging site for those who play for, associate with or looking to donate to the Menlo-Atherton football program.View the site here: mabearsfootball.com

A personal athletic trainer for individuals and athletes for over two years. Responsible for finding my own clients, scheduling and programming workouts according to the individual's specific goals.Designed and helped to build a social media plan for the Rec, including new types of content, a content calendar, marketing strategy and raising exposure for the @UORecFit Instagram page. Boosting engagement and posts regularity from twice a week, to a daily planned post with regards to the content calendar.

Worked directly with the founders to create, publish and manage all social media content and platforms in support of the Choozini brand and user community. Responsible for planning, organizing and maintaining our social media content calendar and for deploying that content across the Facebook and Instagram platforms.Conducted market and marketing research in order to optimize user acquisition and retention, growing our new beta testers by 275% prior to launch. Used demand generation techniques to build a user base for both the app and the Choozini website prior to launch.Helped develop the brand voice that would both resonate with Choozini users and reflect the brand on social media.

For exactly a year, I worked as an editor for the food site, Spoon. Working on the content team both editing and curating content for publication, as well as publishing three of my own "healthy food-centric" articles online.

Worked to grow a local user base using the app within the University of Oregon environment. Produced 30+ new beta users in just over a month.In office, responsibilities included market research on user demographics, social media advertising, and marketing/customer research to provide input for the app developers, as well as logging user critiques and feedback.

Summer job.

Menlo Park, Ca, Us