I am a global C-suite Commercial, Marketing and General Management executive delivering transformation and outstanding results, achieving financial success through strategic and commercial leadership, innovation, marketing flair, executional excellence and building high-performing teams.I re-frame brands and businesses, initiate, lead and co-create change, build great teams and win through innovation and creativity. Experience includes Luxury Goods, P&L, Beverage Alcohol, FMCG/Packaged Goods, Innovation, Beauty, Fashion including jewellery and accessories, home care, retail and e-commerce development, Sports marketing, publishing, digital marketing and entertainment.I believe in using creativity as a critical tool for competitive advantage and ensuring that a focus on creating a culture for ideas, big and small, is central to building successful businesses - critically, this needs to be built on a powerful analytical and data-driven foundation. I believe that giving the right people freedom and support to pursue what excites them within a clear guiding framework can create magic for a business.