Building an amazing brand with delicious snacks. Every time you buy a bar, you send a packet of life-saving food to a child. #weeattogether www.thissaveslives.com Founded by Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel

- Manage the Reef brand across digital marketplaces for domestic and international growth- Manage Amazon for double digit growth optimizing product through both Vendor Central, Seller Central, and Brand Registry- Moved iconic product franchise from #18 rank in key category to #1 rank within 4 weeks of start date- Educated VF Corp. Key Account Managers/Directors across multiple brands on how to optimize products within Amazon for triple digit ASIN level growth- Negotiated terms and launched strategic marketplaces with brand gating resulting in new revenue channels and less price compression across all retailers - Built brand store in Amazon serving as a key destination of AMS campaigns for <8% ACOS results- Managed AMS in-house for branded and non-branded campaigns with ACOS as low as 3% for 45:1 ROAS. - Created product launch process targeting high volume keywords to display in Amazon canonical urls, product titles, feature bullets, descriptions, back end fields, Q+A for offline SEO, and browse node optimization resulting in multiple products elevating into top 10 category rank- Identified, collaborated, and reset product development timelines with stakeholders to deliver all necessary new product data for key marketplace due dates- Executed a badging strategy targeting products to win in browse nodes resulting in multiple "best seller" badges and 10-15% higher click-through-rates- Established a product image framework for Marketing to optimize marketplace product images- Created a narrower assortment of product allowing for retail segmentation resulting in fewer products to sell on marketplaces yet overall revenue growth- Tested 3 revenue forecasting methodologies at the child ASIN level resulting in a selected champion method for an accurate approach to work within proprietary inventory management processes- Analyzed data for PD, forecasting, product optimization, sell-through, and replenishment

Selected to lead Marketing for SKLZ, a globally recognized sports brand. Responsible for Marketing P&L, brand management, digital marketing team, retail marketing team, omni-channel experiences, all creative development, events, PR and analytics.

Director of Digital managing the Ecommerce, Marketplace Management, Email, Digital Creative, PR, and Social Media teams for rapid direct to consumer and B2B revenue growth for the SKLZ, SportBrella and Pro Mini Hoop brands.- Led the RFP, vendor selection, and site migration for ecommerce platforms moving sklz.com from Venda to Salesforce Commerce Cloud SFCC- Led the RFP, vendor selection, and platform migration for our email service provider moving from Bluehornet to Cordial.io. - Moved online revenue from being flat to 100% YOY growth- Doubled active email marketing list within first 30 days of start date with reengagemt tactics; Grew email revenue 120% YOY - Grew paid search / SEM revenue 85% YOY- Moved retargeting from CPM to CPC model for an immediate move to positive ROI- Refocused social media marketing to improve engagement in addition to follower growth. Doubled Instagram followers. Grew revenue attributed to social media over 300% YOY - Rebuilt Amazon Marketing Services campaigns averaging 20:1 returns- Identified and executed Amazon 3rd party seller strategy to better control price and brand control - Worked with ebay to become an approved marketing partner, setup SKLZ store, grew revenue to equivalent of 1/3 of sklz.com revenue in 3 months- Managed affiliate marketing for a better priced marketplace growing YOY revenue 120% - Identified and executed technology solution (PivotShare) to launch digital programs for athletes to train for their sport over a 9 week period- Identified and executed digital integration into hard good products with an out of the box experience coupling digital drills with hard good products- Established campaign dashboards with KPI's aligned to key outcomes for reporting to senior leadership- Set and managed annual digital budget- Established monthly cross-functional forum for Digital, Ops, Customer Service, Territory Manager, and Retail Sales teams to align on key priorities and promotions

Led the Digital Marketing and Brand teams supporting a variety of projects for clients focused on ecommerce and lead generation.- Led the user experience for multiple website redesigns and migrations - Completed a 3 month conversion rate optimization project for auditmicro.com lifting CVR 50 bps- Planned and executed SEO tactics including site structure, redirects, keyword optimization, strategy mapping for the relaunch for auditmicro.com resulting in sustained organic traffic- Setup Liquid Grids pay-per-click campaigns and Google Analytics to establish new traffic for their clients with lead generation goal tracking- Developed and launched the concept and brand playbook for Balboa Park Explorer resulting in a best selling park program 4 years and running- Developed marketing strategies for new client acquisition and product cross selling for Vibra Bank assisting in turning the bank profitable within 12 month of execution- Created strategy and executed campaigns including media buying for iTan corporate leading to 20% YOY client acquisition

Alder Interactive is a performance marketing agency providing transformative products and service to criminal defense attorneys and law firms. - Doubled monthly revenue for a tenured Southern California criminal defense firm within 30 days by optimizing online traffic- Setup operations, micro-sites, and marketing for a new law firm creating six figure revenue in one month using a $1,200 credit line for paid search- Co-founded technology solution to optimize the criminal defense sales process for incredible client success - Tripled lead flow for tenured criminal defense attorney using a static budget- Formulated and rolled-out criminal defense brand strategy- Managed expansion of criminal defense law firm into Los Angeles county- Implemented Customer Relationship Management (CRM) solutions using Salesforce and Nutshell for criminal defense sales teams- Integrated financing solution into tenured criminal defense firm's payment options allowing for potential clients to pre-qualify for 0% loans up to $10k for a payment term up to 3 years.- Restructured criminal defense paid search programs to reduce cost per client acquisition by 125x by moving keywords from attorney categories to vehicle codes and penal codes- Drafted and implemented criminal defense SEO plan for 1st page results including video SEO tactics ranking videos on the first SERP within 2 weeks- Wrote "The Modern Attorney", a book on how to run a successful criminal defense law firm

A performance marketing agency focused on the growth of client’s brands and business with the implementation of multi-channel strategies using social media, search engine optimization, pay-per-click, email, direct mail, partnering, and public relations. With a consultative approach, we successfully serve clients in multiple vertical markets ranging from health and beauty to criminal defense.James Thompson:- Managed all ecommerce for NuFace resulting in 10x increase in online revenue; Successfully expanded into an international program- Restructured digital marketing for a tenured Criminal Defense Law Firm with 6 Southern CA offices. Doubled retainer fees within one month of implementation- Performed strategic market assessment for digital coupon company- Regional product / marketing strategy and roadmap for a large franchise- PR strategy and tactical implementation for national chain- Digital marketing development and implementation for multiple clients- Social media communication plan and management for a large franchise- Corporate problem solving for national technology firm- Website SEO for a small and mid-sized businesses- Business development and partnership negotiation for mid-size corporation- Business planning, implementation planning, and project planning

- Program management of contactless card, a high priority cross-functional effort implementing a partnership with VISA International "payWave" for the capability to offer RFID credit cards - Business relationship manager (BRM) for customer acquisitions, business development, and membership products- Developed strategy and RFP content for prospective partnerships- Wrote the "Partner Launch Guide" for new partnerships outlining core capabilities and technology requirements such as file formats, preferred connectivity methods, and data encryption - Managed the on-boarding of new multi-million dollar partnership deals and the launch of co-branded programs- Identified key technology, operations and project management inputs for new customer acquisitions along with improvement recommendations as a lean six sigma process improvement effort for executive management

James Thompson:- Founded an internal sourcing / vendor management group with 4 FTE within Marketing to strategically source, manage and govern over 20 vendors. Developed and rolled out scorecards and a governance program to key vendors. Renegotiated several vendor contracts mid agreement term for positive bottom line impact to the bank- Program management for a key bank initiative reporting to a C-Level steering committee to launch a co-branded loan program through Countrywide Financial- Program management of email vendor migration to identify a new outbound email provider and migrate stakeholder processes to the new vendor - Project management for migration to a new system of record enabling real processing versus a daily batch and reconciliation approach for the loyalty program- Project management for multiple projects with cross-functional teams internal and external to the bank with marketing, technology, and operation requirements- Identified customer fraud / regulation risk exposure to the bank resulting in immediate business changes from executive management

James Thompson:- Managed direct response campaigns w/ PURLs to unique url's for lead generation landing page- Product development with the ideation of a unique Health Savings Account plan considered by GE Financial for its product factory- Program and product launches for 401k regional marketing campaigns for small and mid-sized businesses - Selected as a member of the Boundaryless Selling Team (BST), a regional group established by Jack Welch for GE businesses to identify opportunities between business lines.- Wholesale product coordination managing external relationships for a network of independent financial advisors to determine which insurance and investment product offerings were utilized for client needs

Worked as a equities and derivative trader for stock and option positions on a retail trading desk.